Extremely hardcore : inside Elon Musk's Twitter /

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Bibliographic Details
Author / Creator:	Schiffer, Zoë, author.
Imprint:	New York : Portfolio/Penguin, [2024]
Description:	xix, 330 pages ; 24 cm
Language:	English
Subject:	Musk, Elon. Twitter (Firm) Online social networks -- United States. Internet industry -- United States.
Format:	Print Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/13473007

Hidden Bibliographic Details
ISBN:	9780593716601 0593716604 9780593716618
Notes:	Includes bibliographical references.
Summary:	"When Elon Musk took over Twitter, two versions of reality emerged. In one, he was a free-speech crusader, a fearless visionary who could grab back power from Twitter's entitled workforce, motivate them to get "extremely hardcore," and multiply Twitter's profit and potential by orders of magnitude. In the other reality, there was the truth. Pulled from hundreds of hours of inside interviews with more than sixty employees, thousands of pages of internal documents, Slack messages, presentations, as well as court filings and congressional testimony, Extremely Hardcore is the true story of how Musk reshaped the world's online public square into his own personal megaphone. Despite having workers with a decade and a half of experience confronting Twitter's most difficult problems - from massive engineering infrastructure challenges to tricky policy decisions that could sway elections - Musk decided there was only one voice that mattered: his own. You'll hear from those employees who witnessed the destruction of their workplace firsthand. There's the machine-learning savant who went all-in on Twitter 2.0 before getting betrayed by his new CEO, the father whose need for healthcare swept him into Musk's inner circle, the trust and safety expert who became the subject of a harassment campaign his former boss incited, and the many other employees who tried to save the company from their new boss's worst instincts, and paid the price. This is the story of Twitter, but it's also a chronicle of the post-pandemic labor movement, a war between reckless executives and a workforce newly awakened to their rights and needs. Juicy, character-driven, and filled with unbelievable revelations, Extremely Hardcore is the definitive, fly-on-the-wall story of how Elon Musk lit $44 billion on fire and burned down Twitter. It's the next best thing to being there, and you won't have to sleep in the Twitter office to get the scoop"--
Other form:	Online version: Schiffer, Zoë. Extremely hardcore New York : Portfolio/Penguin, [2024] 9780593716618

Table of Contents:

Introduction: "This App Makes Zero Fucking Sense"
Part I. The Bird App
1. "This Is Actually Me"
2. "Benevolent Anarchy"
3. "Little Tentacles"
4. "Be There, Will Be Wild!"
5. "Woke Mind Virus"
6. "Welcome Elon!"
7. "Midas Touch"
8. "Back Door Man"
9. "I Made an Offer"
10. "I'd Jump on a Grande for You"
11. "Let's See What This Guy Can Do
12. "Temporarily on Hold"
13. "Why We're Here"
14. "Hide-and-Seek"
15. "Some Things Are Priceless"
Part II. Hellsite
16. "Let That Sink In!"
17. "I Understand How Computers Work"
18. "Content Moderation Is a Product"
19. "The Bird Is Freed"
20. "We Truly Cobbled It Together"
21. "Comedy Is Now Legal on Twitter"
22. "Please Print"
23. "I Bet My Emergency Is Bigger Than Yours!"
24. "Should I Post It?"
25. "#SleepWhereYouWork"
26. "'Maniacal' Urgency"
27. "Uncertain Times"
28. "Your Role at Twitter"
29. "Weak, Lazy, Unmotivated"
30. "New Blue … Coming Soon!"
31. "The Economic Picture Ahead"
32. "Elon Puts Rockets into Space, He's Not Afraid of the FTC"
33. "Resignation Accepted"
34. "High Risk"
35. "How It Started/How It's Going"
36. "Extremely Hardcore"
37. "Vox Populi, Vox Dei"
38. "Our Concerns Regarding the Quality of Your Coding Ability"
39. "Exceptionally Poor Taste"
40. "This Will Be Awesome"
41. "Assassination Coordinates"
42. "Epic Shit"
43. "This Explains a Lot"
44. "Deep Cuts"
45. "We Just Won't Pay Those"
46. "An Absolute Scam"
47. "#TwitterDown"
Part III. Main Character
48. "One Main Character"
49. "VIP Users"
50. "What the Fuck Is Going on with the App"
51. "Engagement Night"
52. "These People Are Pillaging Us"
53. "Caught Red-Handed"
54. "I'm Not Going to Bullshit You"
55. "Official Company Communication"
56. "A Recently Fired Twitter Employee"
57. "Good Thing I Fired Him"
58. "Inverse Startup"
59. "You're Welcome Namaste"
60. "Try It, but Don't Trust It"
61. "Did Your Brain Fall Out of Your Head?"
62. "I Need to Do Some Deleting"
63. "The Same Rules & Rewards"
64. "Every Parent Should Watch This"
65. "Someone Foolish Enough to Take the Job"
66. "Serious Numbers"
67. "Sorry, You Are Rate Limited"
68. "I'm Up for a Cage Match"
69. "We Shall Bid Adieu to the Twitter Brand, and Gradually, All the Birds"
70. "I Wish 1 Had Been More Worried"
71. "The Stakes"
72. "Zero Sum"
Conclusion
Acknowledgments
Notes

Extremely hardcore : inside Elon Musk's Twitter /

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