Polling at a crossroads : rethinking modern survey research /
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| Author / Creator: | Bailey, Michael A., 1969- author. |
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| Imprint: | Cambridge, United Kingdom ; New York, NY : Cambridge University Press, 2024. ©2024 |
| Description: | xx, 269 pages : illustrations ; 23 cm. |
| Language: | English |
| Series: | Methodological tools in the social sciences Methodological tools in the social sciences. |
| Subject: | |
| Format: | Print Book |
| URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/13477806 |
| Summary: | Survey research is in a state of crisis. People have become less willing to respond to polls and recent misses in critical elections have undermined the field's credibility. Pollsters have developed many tools for dealing with the new environment, an increasing number of which rely on risky opt-in samples. Virtually all of these tools require that respondents in each demographic category are a representative sample of all people in each demographic category, something that is unlikely to be reliably true. Polling at a Crossroads moves beyond such strong limitations, providing tools that work even when survey respondents are unrepresentative in complex ways. This book provides case studies that show how to avoid underestimating Trump support and how conventional polls exaggerate partisan differences. This book also helps us think in clear and sometimes counterintuitive ways and points toward simple, low-cost changes that can better address contemporary polling challenges. |
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| Physical Description: | xx, 269 pages : illustrations ; 23 cm. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781108482790 1108482791 9781108710930 110871093X 9781108697798 |