The psychology of advertising : a simple exposition of the principles of psychology in their relation to successful advertising /

The psychology of advertising : a simple exposition of the principles of psychology in their relation to successful advertising /

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Bibliographic Details
Author / Creator:	Scott, Walter Dill, 1869-1955.
Imprint:	Boston : Small, Maynard & Co., 1908.
Description:	1 online resource (269 pages) : illustrations
Language:	English
Subject:	Advertising. Psychology, Applied. Advertising Psychology, Applied Advertising. Psychology, Applied.
Format:	E-Resource Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/13479027

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Other uniform titles:	PsycBooks (EBSCO Host)
Notes:	Includes bibliographical references (pages 249-269).
Summary:	"This book outlines the use of psychology in advertising. Each chapter discusses an aspect of the mechanisms underlying the successful use of psychological principles in advertising, from memory to habit. In addition, the book also touches on some specific types of advertising, such as food and railway advertisement." (PsycINFO Database Record (c) 2010 APA, all rights reserved).
Other form:	Print version: Scott, Walter Dill, 1869-1955. Psychology of advertising. Boston : Small, Maynard & Co., 1908

Description
Physical Description:	1 online resource (269 pages) : illustrations
Bibliography:	Includes bibliographical references (pages 249-269).