Disciplined entrepreneurship startup tactics : 15 tactics to turn your business plan into a business /

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Bibliographic Details
Author / Creator:Cheek, Paul, author.
Imprint:Hoboken, New Jersey : Wiley, [2024]
Description:1 online resource ( xviii, 270 pages) : color illustrations
Language:English
Subject:
Format: E-Resource Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/13520282
Hidden Bibliographic Details
ISBN:9781394223367
1394223366
9781394223374
1394223374
9781394223350
1394223358
Notes:Includes index.
Description based on online resource; title from digital title page (viewed on August 23, 2024).
Other form:Print version: Cheek, Paul. Disciplined entrepreneurship startup tactics Hoboken, New Jersey : Wiley, [2024] 9781394223350
Table of Contents:
  • Introduction to tactics
  • Stage 1: foundations
  • Task 1: goals
  • operational goals and kpis
  • charting the course to major milestones
  • Task 2: systems
  • startup tooling and systems
  • Stage 2: market testing
  • Task 3: market research
  • advanced primary and secondary market research
  • quantifying qualitative research
  • Task 4: assets
  • developing startup visual assets
  • Task 5: marketing
  • proving persona assumptions with digital advertising
  • Task 6: sales
  • early customer demand generation
  • Stage 3: product development
  • Task 8: design
  • minimum viable business product design
  • Task 9: user testing
  • validating the product *actually* works
  • Task 10: engineering
  • transitioning from product design to development
  • Stage 4: resource acquisition
  • Task 11: legal
  • incorporation and legal documents for your startup
  • Task 12: finance
  • path to greatness: building the financial model and setting up the piggy bank
  • Task 13: pitch deck design
  • pitch decks for startups
  • Task 14: fundraising
  • executing your venture's fundraising plan
  • Task 15: hiring
  • finding and onboarding your first ten employees.