Disciplined entrepreneurship startup tactics : 15 tactics to turn your business plan into a business /
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Author / Creator: | Cheek, Paul, author. |
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Imprint: | Hoboken, New Jersey : Wiley, [2024] |
Description: | 1 online resource ( xviii, 270 pages) : color illustrations |
Language: | English |
Subject: | |
Format: | E-Resource Book |
URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/13520282 |
Table of Contents:
- Introduction to tactics
- Stage 1: foundations
- Task 1: goals
- operational goals and kpis
- charting the course to major milestones
- Task 2: systems
- startup tooling and systems
- Stage 2: market testing
- Task 3: market research
- advanced primary and secondary market research
- quantifying qualitative research
- Task 4: assets
- developing startup visual assets
- Task 5: marketing
- proving persona assumptions with digital advertising
- Task 6: sales
- early customer demand generation
- Stage 3: product development
- Task 8: design
- minimum viable business product design
- Task 9: user testing
- validating the product *actually* works
- Task 10: engineering
- transitioning from product design to development
- Stage 4: resource acquisition
- Task 11: legal
- incorporation and legal documents for your startup
- Task 12: finance
- path to greatness: building the financial model and setting up the piggy bank
- Task 13: pitch deck design
- pitch decks for startups
- Task 14: fundraising
- executing your venture's fundraising plan
- Task 15: hiring
- finding and onboarding your first ten employees.