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|a Frontani, Michael R.,
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|a The Beatles :
|b image and the media /
|c Michael R. Frontani.
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|a Jackson :
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|a Includes bibliographical references (pages 255-273) and index.
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|a "The twentieth century's greatest romance" : imagining the Beatles -- "Ladies and gentlemen, the Beatles!" : introducing the image -- "Preparing our teenagers for riot and ultimate revolution" : the touring years, 1964-66 -- "The mood of the sixties" : the Beatles as artists, 1966-68 -- "Beatlepeople" : Rolling Stone, 1967-70 -- "Beautiful people" : the Beatles' idealized past.
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|a The Beatles: Image and the Media charts the transformation of the Beatles from teen idols to leaders of the youth movement and powerful cultural agents. Drawing upon American mainstream print media, broadcasts, albums, films, and videos, the study covers the band's career in the United States. Michael R. Frontani explores how the Beatles' media image evolved and how this transformation related to cultural and historical events. Upon their arrival in the U.S., the Beatles wore sharply tailored suits and cast themselves as adorable, accessible teen heartthrobs. By the end of the decade, they had absorbed the fashion and consciousness of the burgeoning counterculture and were using their interviews, media events, and music to comment on issues such as the Vietnam War, drug culture, and civil rights. Frontani traces the steps that led to this change and comments on how the band's mantra of essential optimism never wavered despite the evolution of its media profile.
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|a Electronic reproduction.
|b [Place of publication not identified] :
|c HathiTrust Digital Library,
|d 2010.
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|a Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.
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|a English.
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|a Beatles.
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|x Press coverage.
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|x Press coverage.
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| 650 |
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