Hidden Bibliographic Details
| ISBN: | 9781527525665
152752566X
1527515745
9781527515741
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| Notes: | Includes bibliographical references.
Print version record.
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| Summary: | In today's age of extraordinary technological development, the mass media industry must constantly innovate and adopt emerging concepts to keep up with the demand of online visibility and prominence. Interactivity is a distinguishing feature of the current online environment, and is a necessity in maintaining relevance in digital media sphere. The growing impact of new media technologies and the resulting pressure on mass media organizations to incorporate more audience involvement have made interactivity a particularly sought-after phenomenon throughout the industry. The prominence of online i.
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| Other form: | Print version: Wilson, Joseph. Interactivity and the online media sphere in Nigeria. Newcastle upon Tyne, UK : Cambridge Scholars Publishing, 2018 1527515745
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