The brand gap : how to bridge the distance between business strategy and design : a whiteboard overview /

The brand gap : how to bridge the distance between business strategy and design : a whiteboard overview /

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Bibliographic Details
Author / Creator:Neumeier, Marty.
Edition:Rev. ed.
Imprint:Berkekley, Calif. : New Riders, 2005.
Description:1 online resource
Language:English
Subject:
Brand name products.
Brand name products -- Planning.
Branding (Marketing)
Brand name products.
Brand name products -- Planning.
Branding (Marketing)
Format: E-Resource Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/13591955
Hidden Bibliographic Details
Other authors / contributors:American Institute of Graphic Arts.
ISBN:0321348109
9780321348104
Notes:Includes bibliographical references and index.
Print version record.

MARC

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245 1 4 |a The brand gap :  |b how to bridge the distance between business strategy and design : a whiteboard overview /  |c by Marty Neumeier. 
250 |a Rev. ed. 
260 |a Berkekley, Calif. :  |b New Riders,  |c 2005. 
300 |a 1 online resource 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
504 |a Includes bibliographical references and index. 
588 0 |a Print version record. 
505 0 0 |g Discipline 1.  |t Differentiate --  |g Discipline 2.  |t Collaborate --  |g Discipline 3.  |t Innovate --  |g Discipline 4.  |t Validate --  |g Discipline 5.  |t Cultivate. 
650 0 |a Brand name products.  |0 http://id.loc.gov/authorities/subjects/sh85016403 
650 0 |a Brand name products  |x Planning. 
650 0 |a Branding (Marketing)  |0 http://id.loc.gov/authorities/subjects/sh2007006470 
650 6 |a Produits de marque. 
650 6 |a Produits de marque  |x Planification. 
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650 7 |a Brand name products  |x Marketing.  |2 blmlsh 
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758 |i has work:  |a The brand gap (Text)  |1 https://id.oclc.org/worldcat/entity/E39PCGWKk7BPJjTwmjMp37kCPP  |4 https://id.oclc.org/worldcat/ontology/hasWork 
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928 |t Library of Congress classification  |a HD69.B7N4 2005  |l Online  |c UC-FullText  |u https://go.oreilly.com/uchicago/library/view/-/0321348109/?ar  |z O'Reilly  |g ebooks  |i 13734896 

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