Lead generation on the web /
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Author / Creator: | Myer, Tom. |
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Imprint: | Sebastopol, Calif. : O'Reilly, 2007. |
Description: | 1 online resource |
Language: | English |
Series: | O'Reilly shortcuts O'Reilly shortcuts. |
Subject: | |
Format: | E-Resource Book |
URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/13592146 |
Summary: | Are you a small-business owner, consultant, or marketing manager for a big company selling an intangible service or hard-to-understand product? Does it take a while to gain your customer's trust and make the sale?If you answered "yes" to any of these questions, this Short Cut will walk you through a step-by-step process for generating leads and sales.This Short Cut helps you identify metrics for success, create a plan to hit those metrics, and put in place a system for nurturing leads into successful sales. |
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Physical Description: | 1 online resource |
ISBN: | 9780596510213 0596510217 |