Lead generation on the web /

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Bibliographic Details
Author / Creator:Myer, Tom.
Imprint:Sebastopol, Calif. : O'Reilly, 2007.
Description:1 online resource
Language:English
Series:O'Reilly shortcuts
O'Reilly shortcuts.
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Format: E-Resource Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/13592146
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ISBN:9780596510213
0596510217
Notes:Print version record.
Summary:Are you a small-business owner, consultant, or marketing manager for a big company selling an intangible service or hard-to-understand product? Does it take a while to gain your customer's trust and make the sale?If you answered "yes" to any of these questions, this Short Cut will walk you through a step-by-step process for generating leads and sales. This Short Cut helps you identify metrics for success, create a plan to hit those metrics, and put in place a system for nurturing leads into successful sales
Other form:Print version: Myer, Thomas. Lead Generation on the Web. Sebastopol : O'Reilly Media, Inc., ©2007

MARC

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505 0 |a Strategy; Setting Strategy; Money; Market; Message; Media; Roundup; Lead Sources; Google Adwords (Good for Short and Medium Term); Newsletters (Good for Short, Medium, Long, and Extreme Term); Direct Marketing and Direct Mail (Good for Short and Medium Term); White Papers, Podcasts, and Special Reports (Good for Short and Medium Term); Blogs and RSS Feeds (Good for Medium and Long Term); Webinars and Trade Shows (Good for Medium and Long Term); Demos and Presentations (Good for Medium and Long Term); Workshops and Seminars (Good for Medium and Long Term). 
520 |a Are you a small-business owner, consultant, or marketing manager for a big company selling an intangible service or hard-to-understand product? Does it take a while to gain your customer's trust and make the sale?If you answered "yes" to any of these questions, this Short Cut will walk you through a step-by-step process for generating leads and sales. This Short Cut helps you identify metrics for success, create a plan to hit those metrics, and put in place a system for nurturing leads into successful sales 
650 0 |a Internet marketing.  |0 http://id.loc.gov/authorities/subjects/sh95005028 
650 0 |a Internet advertising.  |0 http://id.loc.gov/authorities/subjects/sh94006992 
650 0 |a Business enterprises  |x Computer networks  |x Management. 
650 0 |a Web servers  |x Management. 
650 6 |a Marketing sur Internet. 
650 6 |a Publicité sur Internet. 
650 6 |a Entreprises  |x Réseaux d'ordinateurs  |x Gestion. 
650 6 |a Serveurs Web  |x Gestion. 
650 7 |a COMPUTERS  |x Electronic Commerce.  |2 bisacsh 
650 7 |a Business enterprises  |x Computer networks  |x Management  |2 fast 
650 7 |a Internet advertising  |2 fast 
650 7 |a Internet marketing  |2 fast 
650 7 |a Web servers  |x Management  |2 fast 
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