Lead generation on the web /
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Author / Creator: | Myer, Tom. |
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Imprint: | Sebastopol, Calif. : O'Reilly, 2007. |
Description: | 1 online resource |
Language: | English |
Series: | O'Reilly shortcuts O'Reilly shortcuts. |
Subject: | |
Format: | E-Resource Book |
URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/13592146 |
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100 | 1 | |a Myer, Tom. |0 http://id.loc.gov/authorities/names/no2009196141 | |
245 | 1 | 0 | |a Lead generation on the web / |c by Thomas Myer. |
260 | |a Sebastopol, Calif. : |b O'Reilly, |c 2007. | ||
300 | |a 1 online resource | ||
336 | |a text |b txt |2 rdacontent | ||
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588 | 0 | |a Print version record. | |
505 | 0 | |a Strategy; Setting Strategy; Money; Market; Message; Media; Roundup; Lead Sources; Google Adwords (Good for Short and Medium Term); Newsletters (Good for Short, Medium, Long, and Extreme Term); Direct Marketing and Direct Mail (Good for Short and Medium Term); White Papers, Podcasts, and Special Reports (Good for Short and Medium Term); Blogs and RSS Feeds (Good for Medium and Long Term); Webinars and Trade Shows (Good for Medium and Long Term); Demos and Presentations (Good for Medium and Long Term); Workshops and Seminars (Good for Medium and Long Term). | |
520 | |a Are you a small-business owner, consultant, or marketing manager for a big company selling an intangible service or hard-to-understand product? Does it take a while to gain your customer's trust and make the sale?If you answered "yes" to any of these questions, this Short Cut will walk you through a step-by-step process for generating leads and sales. This Short Cut helps you identify metrics for success, create a plan to hit those metrics, and put in place a system for nurturing leads into successful sales | ||
650 | 0 | |a Internet marketing. |0 http://id.loc.gov/authorities/subjects/sh95005028 | |
650 | 0 | |a Internet advertising. |0 http://id.loc.gov/authorities/subjects/sh94006992 | |
650 | 0 | |a Business enterprises |x Computer networks |x Management. | |
650 | 0 | |a Web servers |x Management. | |
650 | 6 | |a Marketing sur Internet. | |
650 | 6 | |a Publicité sur Internet. | |
650 | 6 | |a Entreprises |x Réseaux d'ordinateurs |x Gestion. | |
650 | 6 | |a Serveurs Web |x Gestion. | |
650 | 7 | |a COMPUTERS |x Electronic Commerce. |2 bisacsh | |
650 | 7 | |a Business enterprises |x Computer networks |x Management |2 fast | |
650 | 7 | |a Internet advertising |2 fast | |
650 | 7 | |a Internet marketing |2 fast | |
650 | 7 | |a Web servers |x Management |2 fast | |
758 | |i has work: |a Lead generation on the web (Text) |1 https://id.oclc.org/worldcat/entity/E39PCG9mFWmBWhkWHfBfGwmjmd |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
776 | 0 | 8 | |i Print version: |a Myer, Thomas. |t Lead Generation on the Web. |d Sebastopol : O'Reilly Media, Inc., ©2007 |
830 | 0 | |a O'Reilly shortcuts. | |
856 | 4 | 0 | |u https://go.oreilly.com/uchicago/library/view/-/9780596510213/?ar |y O'Reilly |
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928 | |t Library of Congress classification |a HF5415.1265.M94 2007 |l Online |c UC-FullText |u https://go.oreilly.com/uchicago/library/view/-/9780596510213/?ar |z O'Reilly |g ebooks |i 13735084 |