Lead generation on the web /

Lead generation on the web /

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Bibliographic Details
Author / Creator:Myer, Tom.
Imprint:Sebastopol, Calif. : O'Reilly, 2007.
Description:1 online resource
Language:English
Series:O'Reilly shortcuts
O'Reilly shortcuts.
Subject:
Internet marketing.
Internet advertising.
Business enterprises -- Computer networks -- Management.
Web servers -- Management.
Business enterprises -- Computer networks -- Management
Internet advertising
Internet marketing
Web servers -- Management
Format: E-Resource Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/13592146
Hidden Bibliographic Details
ISBN:9780596510213
0596510217
Notes:Print version record.
Summary:Are you a small-business owner, consultant, or marketing manager for a big company selling an intangible service or hard-to-understand product? Does it take a while to gain your customer's trust and make the sale?If you answered "yes" to any of these questions, this Short Cut will walk you through a step-by-step process for generating leads and sales. This Short Cut helps you identify metrics for success, create a plan to hit those metrics, and put in place a system for nurturing leads into successful sales
Other form:Print version: Myer, Thomas. Lead Generation on the Web. Sebastopol : O'Reilly Media, Inc., ©2007

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