Lead generation on the web /

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Bibliographic Details
Author / Creator:	Myer, Tom.
Imprint:	Sebastopol, Calif. : O'Reilly, 2007.
Description:	1 online resource
Language:	English
Series:	O'Reilly shortcuts O'Reilly shortcuts.
Subject:	Internet marketing. Internet advertising. Business enterprises -- Computer networks -- Management. Web servers -- Management. Business enterprises -- Computer networks -- Management Internet advertising Internet marketing Web servers -- Management
Format:	E-Resource Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/13592146

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ISBN:	9780596510213 0596510217
Notes:	Print version record.
Summary:	Are you a small-business owner, consultant, or marketing manager for a big company selling an intangible service or hard-to-understand product? Does it take a while to gain your customer's trust and make the sale?If you answered "yes" to any of these questions, this Short Cut will walk you through a step-by-step process for generating leads and sales. This Short Cut helps you identify metrics for success, create a plan to hit those metrics, and put in place a system for nurturing leads into successful sales
Other form:	Print version: Myer, Thomas. Lead Generation on the Web. Sebastopol : O'Reilly Media, Inc., ©2007

Table of Contents:

Strategy; Setting Strategy; Money; Market; Message; Media; Roundup; Lead Sources; Google Adwords (Good for Short and Medium Term); Newsletters (Good for Short, Medium, Long, and Extreme Term); Direct Marketing and Direct Mail (Good for Short and Medium Term); White Papers, Podcasts, and Special Reports (Good for Short and Medium Term); Blogs and RSS Feeds (Good for Medium and Long Term); Webinars and Trade Shows (Good for Medium and Long Term); Demos and Presentations (Good for Medium and Long Term); Workshops and Seminars (Good for Medium and Long Term).

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