Hidden Bibliographic Details
| Varying Form of Title: | How to succeed in business by doing the right thing
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| ISBN: | 9781609943677
1609943678
9781609943806
1609943805
9781605095707
1605095702
128326854X
9781283268547
9786613268549
6613268542
1576752062
9781576752067
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| Digital file characteristics: | text file
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| Notes: | Includes bibliographical references and index.
English.
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| Summary: | Based on interviews with 48 executives in a variety of industries, The Moral Advantage describes the many distinct ways that morality contributes to business success. Some of these ways are familiar (following ethical codes, for example), whereas others, such as unleashing the powers of moral imagination, have received little or no attention. Damon details precisely how these business leaders applied their moral sense to strengthen their businesses. For some, it was a matter of directly extrapolating a new business concept from a moral (and often spiritual) worldview. For others, it was a sensitivity to what consumers needed and a determination to respond effectively to that. For yet others, it was a commitment to a caring and ethical manner of doing business that required inventive approaches to organizing employees. But in every case, Damon shows that it was by adhering firmly to a personal moral code that these men and women ultimately triumphed. All too many people view business as a ruthless, dog-eat-dog world where only the pitiless survive. Recent scandals in the corporate world have reinforced this cynical view. Men and women in business today need a roadmap showing them how to achieve success on the high road. The Moral Advantage provides that roadmap.
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| Other form: | Print version: Damon, William, 1944- Moral advantage. San Francisco, CA : Berrett-Koehler, ©2004 1576752062
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