Creativity and innovation for managers /

Creativity and innovation for managers /

Saved in:

Bibliographic Details
Author / Creator:	Clegg, Brian.
Imprint:	Oxford ; Boston : Butterworth-Heinemann in association with the Institute of Management, 1999.
Description:	1 online resource (113 pages) : illustrations
Language:	English
Subject:	Creative ability in business. Management. Creative thinking. Creative ability in business Creative thinking Management
Format:	E-Resource Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/13595792

Hidden Bibliographic Details
ISBN:	9780750642552 0750642556 9780080503387 0080503381 9781136413261 113641326X
Notes:	Includes bibliographical references (pages 103-108) and index. Print version record.
Summary:	Creativity and Innovation for Managers will appeal to any manager responsible for getting more out of a business. Creative thinking, creative problem solving and creative idea generation have become essential business drivers. This book provides an excellent executive briefing for senior management to understand what business creativity is, how it can benefit the company, and how to get the most out of it. It looks at the pitfalls on the road to innovation and the ways to avoid them, pulling together the experiences of key practitioners in the field both in the UK and the US. By concentrating on the essentials, Creativity and Innovation In Brief is a waffle-free approach to creativity, providing a quick action focused and accessible insight into a complex topic. It provides; - a practical approach to business creativity without the hype; - an agenda for making innovation happen in your business - a real world view. What is business creativity and how can it benefit your company? How to avoid the pitfalls of creativity and innovation Practical and action-focused.
Other form:	Print version: Clegg, Brian. Creativity and innovation for managers. Oxford ; Boston : Butterworth-Heinemann in Association with the Institute of Management, 1999 9780750642552

Table of Contents:

Preface
1. Innovation in brief
2. Innovation emerges
3. The mechanics of innovation
4. The innovation powerhouses
5. Swamps and alligators
6. A moment's pause
7. Innovation in context
8. Innovation SWOT
9. Innovation agenda
10. Finding out more
Index