Visual language for designers : principles for creating graphics that people understand /

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Bibliographic Details
Author / Creator:	Malamed, Connie.
Imprint:	Beverly, Mass. : Rockport Publishers, ©2009.
Description:	1 online resource (240 pages) : illustrations (chiefly color), color maps
Language:	English
Subject:	Commercial art. Graphic arts. Visual communication. Graphic design (Typography) Graphic design (Typography) Commercial art Graphic arts Visual communication
Format:	E-Resource Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/13598127

Hidden Bibliographic Details
ISBN:	9781616736194 1616736194 1299931847 9781299931848 9781592535156 1592535151
Notes:	Includes bibliographical references (page 228). Print version record.
Summary:	Within every picture is a hidden language that conveys a message, whether it is intended or not. This language is based on the ways people perceive and process visual information. By understanding visual language as the interface between a graphic and a viewer, designers and illustrators can learn to inform with accuracy and power. In a time of unprecedented competition for audience attention and with an increasing demand for complex graphics, Visual Language for Designers explains how to achieve quick and effective communications. This book presents ways to design for the strengths of our innate mental capacities and to compensate for our cognitive limitations. Visual Language for Designers includes: -How to organize graphics for quick perception -How to direct the eyes to essential information -How to use visual shorthand for efficient communication -How to make abstract ideas concrete -How to best express visual complexity -How to charge a graphic with energy and emotion.
Other form:	Print version: Malamed, Connie. Visual language for designers. Beverly, Mass. : Rockport Publishers, ©2009 9781592535156
Publisher's no.:	MWT11718658

Table of Contents:

Introduction
Section I. Getting graphics : An explanation of how we process visual information
Section II. Principles : Organize for perception : Features that pop out ; Texture segregation ; Grouping
Direct the eyes : Position ; Emphasis ; Movement ; Eye gaze ; Visual cues
Reduce realism : Visual noise ; Silhouettes ; Iconic forms ; Line art ; Quantity
Make the abstract concrete : Big-picture views ; Data displays ; Visualization of information ; More than geography ; Snapshots of time
Clarify complexity : Segments and sequences ; Specialized views ; Inherent structure
Charge it up : Emotional salience ; Narratives ; Visual metaphors ; Novelty and humor.

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