Layered retail merchandizing : strategies to capture all customer behaviors /

Layered retail merchandizing : strategies to capture all customer behaviors /

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Bibliographic Details
Author / Creator:Sorensen, Herb, 1944-
Imprint:Upper Saddle River, N.J. : FTPress Deliver, ©2010.
Description:1 online resource ([8] pages) : illustrations
Language:English
Subject:
Retail trade.
Consumer behavior.
Marketing.
Stores, Retail -- Design and construction.
Marketing
Consumer behavior
Marketing
Retail trade
Stores, Retail -- Design and construction
Format: E-Resource Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/13598327
Hidden Bibliographic Details
Other uniform titles:Sorensen, Herb, 1944- Inside the mind of the shopper.
ISBN:9780132489249
0132489244
9780132161572
Notes:Resource description page (viewed Sept. 28, 2010).
Summary:"This Element is an excerpt from Inside the Mind of the Shopper: The Science of Retailing (ISBN: 9780137126859) by Herb Sorensen. Half of all supermarket shopping trips result in the purchase of five or fewer items. 1,000 items contribute half the dollar sales. And three basic segments of customers--"Quick," "Fill-In," and "Stock-Up"--Exhibit distinctive shopping behaviors. Given these multi-perspective features of retailing, retailers should rethink how they merchandize and rethink the idea of the store as a community warehouse"--Resource description page.

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