Flash advertising : flash platform development of microsites, advergames, and branded applications /

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Bibliographic Details
Author / Creator:Fincanon, Jason.
Imprint:Amsterdam ; Boston : Focal Press, ©2010.
Description:1 online resource (xvii, 269 pages) : illustrations (chiefly color)
Language:English
Subject:
Format: E-Resource Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/13598394
Hidden Bibliographic Details
ISBN:9780240813455
0240813456
9780240813462
0240813464
1136023690
9781136023699
1136023704
9781136023705
1282879804
9781282879805
9786612879807
6612879807
Notes:Includes bibliographical references and index.
English.
Print version record.
Summary:Create awe-inspiring, mind-blowing Flash ads, microsites, advergames, and branded applications that engage consumers and demonstrate their worth to clients. Creating Flash Advertising delivers the nuts and bolts of the development process from initial design conception to ad completion. You'll learn the best practices for: Mastering the myriad of ad specs, deadlines, quality and version control issues . Creating ads that balance campaign goals with design constraints . Preparing and building ads with team and QC standards . Using forms and data in ads without file bloat . File optimization techniques for swf files . 3rd party rich media technologies that transcend the 30k banner . Integrating video into sites and banners . Social media applications . Trafficking and tracking ads for impressions, interactions, clicks, and conversions . Using ActionScript to save development time and implement team standards Published projects developed with the practices and AS code presented in the book are available on the companion website http://www.flashadbook.com . Real-world examples of rich media ads and AIR applications . Industry insider tips and workflows from award winning designers . Companion Web site with case studies, and re-usable AS3 and Flex code snippets.
Other form:Print version: Fincanon, Jason. Flash advertising. Amsterdam ; Boston : Focal Press, ©2010 9780240813455