Flash advertising : flash platform development of microsites, advergames, and branded applications /

Flash advertising : flash platform development of microsites, advergames, and branded applications /

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Bibliographic Details
Author / Creator:	Fincanon, Jason.
Imprint:	Amsterdam ; Boston : Focal Press, ©2010.
Description:	1 online resource (xvii, 269 pages) : illustrations (chiefly color)
Language:	English
Subject:	Flash (Computer file) Flash (Computer file) Computer animation. Web sites -- Design. Internet advertising. Computer animation Internet advertising Web sites -- Design
Format:	E-Resource Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/13598394

Hidden Bibliographic Details
ISBN:	9780240813455 0240813456 9780240813462 0240813464 1136023690 9781136023699 1136023704 9781136023705 1282879804 9781282879805 9786612879807 6612879807
Notes:	Includes bibliographical references and index. English. Print version record.
Summary:	Create awe-inspiring, mind-blowing Flash ads, microsites, advergames, and branded applications that engage consumers and demonstrate their worth to clients. Creating Flash Advertising delivers the nuts and bolts of the development process from initial design conception to ad completion. You'll learn the best practices for: Mastering the myriad of ad specs, deadlines, quality and version control issues . Creating ads that balance campaign goals with design constraints . Preparing and building ads with team and QC standards . Using forms and data in ads without file bloat . File optimization techniques for swf files . 3rd party rich media technologies that transcend the 30k banner . Integrating video into sites and banners . Social media applications . Trafficking and tracking ads for impressions, interactions, clicks, and conversions . Using ActionScript to save development time and implement team standards Published projects developed with the practices and AS code presented in the book are available on the companion website http://www.flashadbook.com . Real-world examples of rich media ads and AIR applications . Industry insider tips and workflows from award winning designers . Companion Web site with case studies, and re-usable AS3 and Flex code snippets.
Other form:	Print version: Fincanon, Jason. Flash advertising. Amsterdam ; Boston : Focal Press, ©2010 9780240813455

Table of Contents:

Flash advertising overview
Designing banner ads
Preparing and building ads
Forms and data
File optimization
Third-party rich-media technologies
Trafficking and tracking your ads
Designing microsites
Preparing and building microsites
Driving traffic to your microsite
Advergaming and applications
Classes
The memory game
Case studies.