Starting an online business for dummies /

Starting an online business for dummies /

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Bibliographic Details
Author / Creator:	Holden, Greg.
Edition:	6th ed.
Imprint:	Hoboken, N.J. : Wiley, ©2010.
Description:	1 online resource (xvi, 416 pages) : illustrations
Language:	English
Series:	--For dummies --For dummies.
Subject:	Electronic commerce. New business enterprises. New business enterprises -- Computer networks. Web site development. Business enterprises -- Computer networks. Internet marketing. Web sites -- Design. Web sites -- Design Internet marketing Business enterprises -- Computer networks Electronic commerce New business enterprises New business enterprises -- Computer networks Web site development
Format:	E-Resource Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/13599416

Hidden Bibliographic Details
ISBN:	9780470640975 0470640979 9780470640999 0470640995 9780470602102 0470602104 1282653709 9781282653702 9786612653704 6612653701
Digital file characteristics:	text file
Notes:	Includes bibliographical references and index. English. Print version record.
Summary:	Armed with a computer, an Internet connection, and a good idea-- but hesitant to take that first step toward making money online? This guide give you confidence by providing you with essential advice and up-to-date trends in e-commerce, all aimed at helping you make money online.
Other form:	Print version: Holden, Greg. Starting an online business for dummies. 6th ed. Hoboken, N.J. : Wiley, ©2010 9780470602102

Table of Contents:

Introduction
Part I. Launching Your Online Business
Chapter 1. What's New: The Latest Tools and Strategies for Your Online Business
Chapter 2. Opening Your Own Online Business in Ten Easy Steps
Chapter 3. Choosing and Equipping Your New E-Business
Chapter 4. Selecting Your E-Commerce Host and Design Tools
Part II. Establishing and Organizing Your Online Business
Chapter 5. Organizing Your Business Presence and Attracting Customers
Chapter 6. Making Shopping Easy on Your E-Commerce Site
Chapter 7. Accepting Payments
Chapter 8. Providing Customer Service with a Virtual Smile
Chapter 9. Sourcing Worldwide for Your Business
Part III. Building Traffic through Social Networking and More
Chapter 10. Advertising and Publicity: The Basics
Chapter 11. Search Engine Optimization
Chapter 12. Selling on Craigslist, Amazon.com, and CafePress
Part IV. Expanding beyond Your Own Web Site
Chapter 13. Running a Business with Online Auctions
Chapter 14. Taking Advantage of Google's Tools
Chapter 15. Spreading the Word on Facebook, Twitter, and Blogs
Part V. Keeping Your Business Legal And Fiscally Responsible
Chapter 16. Keeping It All Legal
Chapter 17. Online Business Accounting Tools
Part VI. The Part of Tens
Chapter 18. Ten Must-Have Features for Your Web Site
Chapter 19. Ten E-Commerce Marketplaces Worth Exploring
Index