Brilliant checklists for entrepreneurs : your shortcut to success /
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Author / Creator: | Ashton, Robert, 1955- |
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Edition: | 3rd ed. |
Imprint: | Harlow, England : Pearson Prentice Hall, 2010. |
Description: | 1 online resource |
Language: | English |
Subject: | |
Format: | E-Resource Book |
URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/13600569 |
Table of Contents:
- Intro
- Brilliant Checklists for Entrepreneurs
- About the Author
- Contents
- Introduction
- Chapter 1: Be Ambitious: Set Your Sights At the Right Level
- 10 Ways to Think of Your Business Idea
- 10 Proven Tips on Creative Thinking
- 10 Things You Need to Be Honest With Yourself About
- 10 Things to Check Before Chucking in Your Job
- Chapter 2: Goals: Making Sure Your Enterprise Fits Your Ethos
- 10 Ways to Help Your Family Share Your Dream
- 10 Common Self-Doubts and How to Conquer Them
- 10 Ways to Work Out How Big You Want to Grow
- 10 Questions to Help You Match Your Business to Your Lifestyle
- Chapter 3: Do Research: Easy Ways to Check Your Business Idea
- 10 Quick and Simple Ways to Measure Potential
- 10 Free Ways to Research Your Idea on the Internet
- 10 Good Questions and Where to Ask Them
- 10 Ways to Test Your New Idea
- 10 People Who Might Do Your Research for Free
- Chapter 4: Write Your Plan: How to Make a Convincing Case
- 10 Things Every Business Plan Should Contain
- 10 Important Figures and How to Calculate Them
- 10 Things Your Bank Managers Like to See
- 10 Shortcuts to An Accurate Cash Flow Forecast
- 10 Points to Consider When Choosing a Business Structure
- Chapter 5: Get Advice: Find People Able to Help You
- 10 People Who Can Offer You the Best Advice
- 10 Things to Check When Choosing a Business Adviser
- 10 Ways to Find a Mentor and Why it's Important
- 10 Things Advisers Can Always Do Better Than You
- Chapter 6: Find the Cash: How to Fund Start-Up and Growth
- 10 Places to Look First to Finance Your Business
- 10 Less Obvious Places to Look for Funding
- 10 Ways to Reduce the Amount You Need, Maybe to Zero!
- 10 Demands Investors Sometimes Make
- 10 Things About Overdrafts You Need to Know
- Chapter 7: Be Profitable: Ways to Manage Your Margins.
- 10 Steps to Improve Your Trading Margins
- 10 Things That Erode Your Profits and How to Avoid Them
- 10 Things About Trading Terms it's Good to Bear in Mind
- 10 Quick Ways to Increase Your Profitability
- Chapter 8: Manage Cash Flow: Keeping the Business Going
- 10 Simple Tips for a Healthy Cash Flow
- 10 Situations Where You Need to Focus Harder on Cash Flow
- 10 Ways to Deal With Running Out of Cash
- 10 Ways to Ask for Overdue Payment
- Chapter 9: Control Costs: How to Earn More By Spending Less
- 10 Reasons Why it's Smart to Manage Your Costs
- 10 Tips to Help You Work Better With Your Suppliers
- 10 Tips for Managing What You Spend on Customers
- 10 Types of Tax You Need to Know About
- Chapter 10: Go to Work: How to Find Premises, or Work Successfully At Home
- 10 Good Reasons Not to Pay for An Office
- 10 Ways to Look Bigger Than a One-Man Band
- 10 Things to Look Out for Before Renting or Leasing
- 10 Workspace Ideas You Might Not Have Considered
- Chapter 11: Market Yourself: Understand Why People Buy
- 10 Things Your Customers Will Look for
- 10 Ways to Make Your Business More Memorable
- 10 Design Tips to Bring What You Do to Life
- 10 Top Marketing Tips That Experts Rarely Share
- Chapter 12: Succeed Online: Make More From Your Website
- 10 Things the Best Websites Have in Common
- 10 Top Search Engine Optimisation Tips
- 10 Things to Know Before You Sell Online
- 10 Ways to Build An Audience
- Chapter 13: Meet People: Network on and Offline
- 10 Top Networking Tips
- 10 Places to Meet New People
- 10 Ways to Network Online
- 10 Tips for Twitter and Facebook
- Chapter 14: Get Sales: How to Win and Keep Customers
- 10 Ways to Sell
- 10 Top Tips on Closing More Sales
- 10 Benefits of Selling Through Others
- 10 Benefits of Selling Direct
- 10 Common Sales Pitfalls and How to Avoid Them.
- Chapter 15: Build a Team: Recruit and Manage People
- 10 Questions to Ask When Recruiting
- 10 Positive Ways to Deal With Employment Legislation
- 10 Things That Will Make You a Better Boss
- 10 Ways to Delegate and Share the Work
- Chapter 16: Be Motivating: Get the Best From Yourself and Others
- 10 Ways to Motivate Yourself
- 10 Things to Do That Will Make You More Motivating
- 10 Training Opportunities Most Overlooked
- 10 Common People Problems and How to Solve Them
- 10 Ways to Manage Stress in Yourself and Others
- Chapter 17: Avoid Surprises: Predict and Overcome Those Unexpected Hurdles
- 10 Staff Surprises
- 10 Customer Surprises
- 10 Supplier Surprises
- 10 Unlikely But Possible Surprises
- Chapter 18: Be Generous: How to Help Yourself By Helping Others
- 10 Ways to Build Your Business By Helping Others
- 10 Ways to Entertain Your Customers for Free
- 10 Lessons You Can Learn From Social Entrepreneurs
- 10 Benefits of Making a Philanthropic Gesture
- Chapter 19: Sell Your Business: How to Realise the Value
- 10 Ways to Decide That it's Time to Move on
- 10 Things That Add Value to Your Business
- 10 Ways to Find a Buyer
- 10 Reasons to Merge Your Business With Another
- 10 Things You'Ll Do Differently the Second Time Around
- Useful Document Templates: Shortcuts for You to Copy, Adapt and Use
- Sales Letters
- Follow-Up Letters
- Getting-Paid Letters
- The Business Plan
- Confidentiality and Intellectual Property.