App savvy : turning ideas into iPad and iPhone apps customers really want /

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Bibliographic Details
Author / Creator:Yarmosh, Ken.
Imprint:Beijing ; Farnham : O'Reilly, 2010, ©2011.
Description:1 online resource (xi, 338 pages) : illustrations
Language:English
Subject:
Format: E-Resource Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/13600699
Hidden Bibliographic Details
ISBN:9781449396060
1449396062
1449389767
9781449389765
9781449389765
1449389767
Notes:Includes bibliographical references and index.
Print version record.
Summary:What does it take to build an iPhone app from a management point of view? If you're involved or interested in producing iPhone or iPad apps as a project manager, product manager, marketer, or executive, this guide will show you how to take an idea and develop it into an app that will stand out in the App Store. It's a practical reference to every step in the process, including budget items you need to consider and guidelines for finding the right app developer for the job. Many books explore the technical aspects of iPhone and iPad app design and development. App Savvy focuses on the critical business issues involved in pursuing and completing an app project. The iPhone and iPad continue to change the way organizations approach product development, and this book will show you how to take advantage of this vital market. Get an overview of how to produce an iPhone app, from start to finish Follow guidelines for vetting and researching app ideas Understand the options available for building an app, including the costs involved Assemble the right team and establish a workable process Learn how to market iPhone apps and improve them once they're launched.
Other form:Print version: Yarmosh, Ken. App savvy. Beijing ; Farnham : O'Reilly, 2010, ©2011 9781449389765
Standard no.:9781449389765

MARC

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100 1 |a Yarmosh, Ken.  |0 http://id.loc.gov/authorities/names/no2010207953 
245 1 0 |a App savvy :  |b turning ideas into iPad and iPhone apps customers really want /  |c Ken Yarmosh. 
260 |a Beijing ;  |a Farnham :  |b O'Reilly,  |c 2010, ©2011. 
300 |a 1 online resource (xi, 338 pages) :  |b illustrations 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
504 |a Includes bibliographical references and index. 
505 0 |a Strategy. You have an app idea now what? ; Finding your inner app ; From idea to concept Development. For hire : identifying help ; Getting a working app ; Making your app better before it reaches the app store -- Launch. Preparing for the app store submission ; Building your marketing crescendo ; Measuring success and future development ; When mobile is no longer the exception -- Tips and tools. 
588 0 |a Print version record. 
520 8 |a What does it take to build an iPhone app from a management point of view? If you're involved or interested in producing iPhone or iPad apps as a project manager, product manager, marketer, or executive, this guide will show you how to take an idea and develop it into an app that will stand out in the App Store. It's a practical reference to every step in the process, including budget items you need to consider and guidelines for finding the right app developer for the job. Many books explore the technical aspects of iPhone and iPad app design and development. App Savvy focuses on the critical business issues involved in pursuing and completing an app project. The iPhone and iPad continue to change the way organizations approach product development, and this book will show you how to take advantage of this vital market. Get an overview of how to produce an iPhone app, from start to finish Follow guidelines for vetting and researching app ideas Understand the options available for building an app, including the costs involved Assemble the right team and establish a workable process Learn how to market iPhone apps and improve them once they're launched. 
650 0 |a Application software  |x Development.  |0 http://id.loc.gov/authorities/subjects/sh95009362 
650 0 |a iPhone (Smartphone)  |x Programming. 
650 0 |a iPad (Computer)  |x Programming. 
650 6 |a Logiciels d'application  |x Développement. 
650 6 |a iPhone (Téléphone intelligent)  |x Programmation. 
650 6 |a iPad (Ordinateur)  |x Programmation. 
650 7 |a Application software  |x Development  |2 fast 
758 |i has work:  |a App savvy (Text)  |1 https://id.oclc.org/worldcat/entity/E39PCFCHk6jXCRvcWTpTKgrgJC  |4 https://id.oclc.org/worldcat/ontology/hasWork 
776 0 8 |i Print version:  |a Yarmosh, Ken.  |t App savvy.  |d Beijing ; Farnham : O'Reilly, 2010, ©2011  |z 9781449389765  |w (OCoLC)635468712 
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928 |t Library of Congress classification  |a QA76.8.I863Y27 2011  |l Online  |c UC-FullText  |u https://go.oreilly.com/uchicago/library/view/-/9781449396060/?ar  |z O'Reilly  |g ebooks  |i 13743641