Google AdWords for dummies /
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Author / Creator: | Jacobson, Howie. |
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Edition: | 3rd ed. |
Imprint: | Indianapolis, Ind. : Wiley Pub., 2012. |
Description: | 1 online resource (xxii, 404 pages) : illustrations (some color) |
Language: | English |
Series: | --For dummies --For dummies. |
Subject: | |
Format: | E-Resource Book |
URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/13604190 |
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100 | 1 | |a Jacobson, Howie. |0 http://id.loc.gov/authorities/names/no2007118086 | |
245 | 1 | 0 | |a Google AdWords for dummies / |c by Howie Jacobson, Kristie McDonald, and Joel McDonald. |
250 | |a 3rd ed. | ||
260 | |a Indianapolis, Ind. : |b Wiley Pub., |c 2012. | ||
300 | |a 1 online resource (xxii, 404 pages) : |b illustrations (some color) | ||
336 | |a text |b txt |2 rdacontent | ||
337 | |a computer |b c |2 rdamedia | ||
338 | |a online resource |b cr |2 rdacarrier | ||
490 | 1 | |a --For dummies | |
500 | |a Includes index. | ||
505 | 0 | |a pt. 1. Becoming a Google advertiser -- pt. 2. Preparing your AdWords campaign -- pt. 3. Launching your first campaign -- pt. 4. Managing your AdWords campaigns -- pt. 5. Expanding and leveraging your results -- pt. 6. The part of tens. | |
520 | |a The fun and friendly guide on getting the most value out of your AdWords campaigns, now updated! Google AdWords is a unique tool that allows you to set your own budget and create ads and choose keywords that are specifically related to your business. This handy guide walks you through the newest tips, tricks, and techniques for maximizing your AdWords campaign. Presenting coverage that is nearly entirely rewritten or revised, this practical guide adds chapters on topics such as ad extensions, feeds for e-commerce, mobile advertising, advanced ad writing, and the new Google display network. In. | ||
546 | |a English. | ||
630 | 0 | 0 | |a Google AdWords. |0 http://id.loc.gov/authorities/names/nr2006010804 |
630 | 0 | 0 | |a Google. |0 http://id.loc.gov/authorities/names/nr2003021731 |
630 | 0 | 7 | |a Google |2 fast |
630 | 0 | 7 | |a Google AdWords |2 fast |
650 | 0 | |a Internet marketing. |0 http://id.loc.gov/authorities/subjects/sh95005028 | |
650 | 0 | |a Internet advertising. |0 http://id.loc.gov/authorities/subjects/sh94006992 | |
650 | 6 | |a Marketing sur Internet. | |
650 | 6 | |a Publicité sur Internet. | |
650 | 7 | |a BUSINESS & ECONOMICS |x E-Commerce |x Internet Marketing. |2 bisacsh | |
650 | 7 | |a BUSINESS & ECONOMICS |x Mail Order. |2 bisacsh | |
650 | 7 | |a BUSINESS & ECONOMICS |x Marketing |x Direct. |2 bisacsh | |
650 | 7 | |a BUSINESS & ECONOMICS |x Marketing |x Multilevel. |2 bisacsh | |
650 | 7 | |a BUSINESS & ECONOMICS |x Marketing |x Telemarketing. |2 bisacsh | |
650 | 7 | |a Internet advertising |2 fast | |
650 | 7 | |a Internet marketing |2 fast | |
700 | 1 | |a McDonald, Kristie. |0 http://id.loc.gov/authorities/names/no2012002976 | |
700 | 1 | |a McDonald, Joel. |0 http://id.loc.gov/authorities/names/no2012021548 | |
758 | |i has work: |a Google AdWords for dummies (Text) |1 https://id.oclc.org/worldcat/entity/E39PCG7kPMwQxMDpfJJHBrh3ry |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
776 | 0 | 8 | |i Print version: |a Jacobson, Howie. |t Google AdWords for dummies. |b 3rd ed. |d Hoboken, N.J. : John Wiley & Sons, ©2012 |z 9781118115619 |w (OCoLC)733222589 |
830 | 0 | |a --For dummies. |0 http://id.loc.gov/authorities/names/n92122684 | |
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928 | |t Library of Congress classification |a HF5415.1265.J33 2012eb |l Online |c UC-FullText |u https://go.oreilly.com/uchicago/library/view/-/9781118115619/?ar |z O'Reilly |g ebooks |i 13747131 |