Google AdWords for dummies /

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Bibliographic Details
Author / Creator:Jacobson, Howie.
Edition:3rd ed.
Imprint:Indianapolis, Ind. : Wiley Pub., 2012.
Description:1 online resource (xxii, 404 pages) : illustrations (some color)
Language:English
Series:--For dummies
--For dummies.
Subject:
Format: E-Resource Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/13604190
Hidden Bibliographic Details
Other authors / contributors:McDonald, Kristie.
McDonald, Joel.
ISBN:9781118224311
1118224310
9781118230190
1118230191
9781118230244
1118230248
9781118115619
1118115619
Notes:Includes index.
English.
Summary:The fun and friendly guide on getting the most value out of your AdWords campaigns, now updated! Google AdWords is a unique tool that allows you to set your own budget and create ads and choose keywords that are specifically related to your business. This handy guide walks you through the newest tips, tricks, and techniques for maximizing your AdWords campaign. Presenting coverage that is nearly entirely rewritten or revised, this practical guide adds chapters on topics such as ad extensions, feeds for e-commerce, mobile advertising, advanced ad writing, and the new Google display network. In.
Other form:Print version: Jacobson, Howie. Google AdWords for dummies. 3rd ed. Hoboken, N.J. : John Wiley & Sons, ©2012 9781118115619

MARC

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505 0 |a pt. 1. Becoming a Google advertiser -- pt. 2. Preparing your AdWords campaign -- pt. 3. Launching your first campaign -- pt. 4. Managing your AdWords campaigns -- pt. 5. Expanding and leveraging your results -- pt. 6. The part of tens. 
520 |a The fun and friendly guide on getting the most value out of your AdWords campaigns, now updated! Google AdWords is a unique tool that allows you to set your own budget and create ads and choose keywords that are specifically related to your business. This handy guide walks you through the newest tips, tricks, and techniques for maximizing your AdWords campaign. Presenting coverage that is nearly entirely rewritten or revised, this practical guide adds chapters on topics such as ad extensions, feeds for e-commerce, mobile advertising, advanced ad writing, and the new Google display network. In. 
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650 7 |a BUSINESS & ECONOMICS  |x Mail Order.  |2 bisacsh 
650 7 |a BUSINESS & ECONOMICS  |x Marketing  |x Direct.  |2 bisacsh 
650 7 |a BUSINESS & ECONOMICS  |x Marketing  |x Multilevel.  |2 bisacsh 
650 7 |a BUSINESS & ECONOMICS  |x Marketing  |x Telemarketing.  |2 bisacsh 
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