Google AdWords for dummies /

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Bibliographic Details
Author / Creator:	Jacobson, Howie.
Edition:	3rd ed.
Imprint:	Indianapolis, Ind. : Wiley Pub., 2012.
Description:	1 online resource (xxii, 404 pages) : illustrations (some color)
Language:	English
Series:	--For dummies --For dummies.
Subject:	Google AdWords. Google. Google Google AdWords Internet marketing. Internet advertising. Internet advertising Internet marketing
Format:	E-Resource Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/13604190

Hidden Bibliographic Details
Other authors / contributors:	McDonald, Kristie. McDonald, Joel.
ISBN:	9781118224311 1118224310 9781118230190 1118230191 9781118230244 1118230248 9781118115619 1118115619
Notes:	Includes index. English.
Summary:	The fun and friendly guide on getting the most value out of your AdWords campaigns, now updated! Google AdWords is a unique tool that allows you to set your own budget and create ads and choose keywords that are specifically related to your business. This handy guide walks you through the newest tips, tricks, and techniques for maximizing your AdWords campaign. Presenting coverage that is nearly entirely rewritten or revised, this practical guide adds chapters on topics such as ad extensions, feeds for e-commerce, mobile advertising, advanced ad writing, and the new Google display network. In.
Other form:	Print version: Jacobson, Howie. Google AdWords for dummies. 3rd ed. Hoboken, N.J. : John Wiley & Sons, ©2012 9781118115619

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