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|a O'Reilly, Tim.
|0 http://id.loc.gov/authorities/names/n80157516
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|a The Twitter book /
|c by Tim O'Reilly and Sarah Milstein.
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|a 2nd ed.
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|a Sebastopol, CA :
|b O'Reilly,
|c 2011, ©2012.
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|a 1 online resource (ix, 248 pages) :
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|a Machine generated contents note: 1.Get Started -- Sign up -- Understand what "following" means -- Don't follow people yet -- Quickly create a compelling profile -- Find the people you know on Twitter -- Get suggestions for cool people to follow -- Tweet from the road -- Test-drive the 140-character limit -- Trim messages that are too long -- The secret to linking in Twitter -- Figure out how many people to follow -- Join a conversation: the hashtag (#) demystified -- Key Twitter jargon: tweet -- Key Twitter jargon: @messages -- Key Twitter jargon: retweet -- Key Twitter jargon: DM -- Key Twitter jargon: trending topics -- Key Twitter jargon: tweetup -- Twitter jargon: Fail Whale -- Try it for three weeks or your money back -- guaranteed! -- Get help from Twitter -- 2.Listen In -- Use Twitter search -- Take advantage of advanced search -- Four important things to search for -- Save searches -- Track search with email alerts -- Hunt down -- and back up -- older tweets -- Search the nooks, crannies and archives of your account -- Stay on top of several searches at once, including live-event coverage -- Track tweeted links to your website -- Dig deeper on trending topics -- Find out what people are reading -- Bookmark links for later reading and draw attention to tweets now -- Use a life-changing third-party program -- Life-changing program #1: Seesmic -- Life-changing program #2: TweetDeck -- Use a great mobile client -- Follow smart people you don't know -- Figure out who's influential on Twitter -- Keep track of friends and family -- 3.Hold Great Conversations -- Get great followers -- Reply to your @messages -- Retweet clearly and classify: Part 1 The Overview -- Retweet clearly and classify: Part 2 Retweets Vs. Quoted Tweets -- Retweet clearly and classify: Part 3 Use The Retweet Button -- Retweet clearly and classify: Part 4 Quote A Tweet -- What to retweet -- Troubleshoot your retweets -- Ask questions -- Answer questions -- Send smart @replies -- Get attention gracefully -- Twitter often...but not too often -- Three cool hashtag tricks -- Know your followers -- Unfollow graciously -- Don't auto-DM (for crying out loud) -- Don't spam anyone -- Don't let third-party apps spam (or tweet) on your behalf -- Fight spam -- Recover fast if your account is compromised -- 4.Share Information and ideas -- Be interesting to other people -- Make sure your messages get seen -- Link to interesting stuff around the Web -- Link appealingly to your blog or site -- Use the hub-and-spoke model to your advantage -- Link to a tweet -- Post pictures -- Live-tweet an event -- Provide customer feedback -- griping and glowing -- Overhear things -- Publish on Twitter -- Participate in fundraising campaigns -- Make smart suggestions on FollowFriday -- Mark tweets as favorites to draw attention to them -- Post on the right days and at the right times -- Repost important tweets -- 5.Reveal Yourself -- Post personal updates -- Go beyond "What's happening?" -- Use the right icon -- Fill out your full bio (it takes two seconds) -- Spiff up your background -- Cross-post to Facebook, Linkedin, and more -- Divulge your location -- Post your Twitter handle widely -- 6.Twitter for Business: Special Considerations and Ideas -- Listen first -- Have clear goals -- Integrate with your other channels -- Start slow, then build -- Figure out who does the tweeting -- Reveal the person behind the curtain -- Manage multiple staffers on one account -- Coordinate multiple accounts -- Be conversational -- Retweet your customers -- Offer solid customer support -- Post mostly NOT about your company -- Link creatively to your own sites -- Make money with Twitter -- Advertise on Twitter...maybe -- Report problems...and resolutions -- Post personal updates -- Use Bitly to track click-throughs and create custom short domains and URLs -- Engage journalists and PR people -- Follow everyone who follows you (almost) -- Four services for measuring Twitter -- Three bonus tools for business accounts.
|
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|a Twitter.
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|a Internet marketing.
|0 http://id.loc.gov/authorities/subjects/sh95005028
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| 650 |
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|a Business communication.
|0 http://id.loc.gov/authorities/subjects/sh87004551
|
| 650 |
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|a Online social networks.
|0 http://id.loc.gov/authorities/subjects/sh2006006990
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|a Marketing sur Internet.
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|a Communication dans l'entreprise.
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|a Milstein, Sarah.
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|i Print version:
|a O'Reilly, Tim.
|t Twitter book.
|b 2nd ed.
|d Sebastopol, CA : O'Reilly, 2012
|z 9781449314200
|w (OCoLC)755072536
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