White space is not your enemy : a beginner's guide to communicating visually through graphic, web & multimedia design /

White space is not your enemy : a beginner's guide to communicating visually through graphic, web & multimedia design /

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Bibliographic Details
Author / Creator:Golombisky, Kim.
Imprint:Burlington, MA : Focal Press/Elsevier, ©2010.
Description:1 online resource (xx, 273 pages) : illustrations, maps, facsimiles
Language:English
Subject:
Graphic arts.
Visual communication.
Commercial art.
Graphic design (Typography)
Graphic design (Typography)
Commercial art
Graphic arts
Visual communication
Format: E-Resource Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/13605267
Hidden Bibliographic Details
Varying Form of Title:Beginner's guide to communicating visually through graphic, web & multimedia design
Communicating visually through graphic, web & multimedia design
Other authors / contributors:Hagen, Rebecca.
ISBN:9780240812823
0240812824
0240812816
9780240812816
9780240812816
Notes:Print version record.
Summary:Publisher's description: Designing a brochure or web site without an art background? Step away from the computer and read this breezy introduction to visual communications first. Written for non-designers, White Space is Not Your Enemy is a practical graphic design and layout text introducing the concepts and practices necessary for producing effective visual communications across a variety of formats, from print to Web. This beautifully illustrated, full-color book covers the basics to help you develop your eye and produce attractive work. Topics include: The basics of effective design that communicates its intended message; Pre-design planning; 13 layout sins to avoid; Basic typography; Working with color; Storyboarding for video, Web, and presentions; Information graphics; Mini art school, all the basics in one chapter; Outputting your work; Finally, the basics of layout, design, and visual communication for print and web in one easy-to-digest book!; "Try This" sections in each chapter include fun, hands-on activities to develop skills. The companion web site includes text and photo support material; video clips that put the principles in practice; interactive multimedia components; and links.
Other form:Print version: Golombisky, Kim. White space is not your enemy. Amsterdam ; Boston : Focal Press/Elsevier, ©2010 9780240812816
Table of Contents:
  • 1. What is design: making visuals & type play nice in space
  • 2. Step away from the computer for research & brainstorming
  • 3. I need to design this today: the works-every-time layout
  • 4. Layout sins: 13 amateur errors
  • 5. Mini art school: the elements & principles of design
  • 6. What is a grid? & when do I need one?
  • 7. Layout: where to put your type & visuals for impact
  • 8. Type: what you don't know can hurt you
  • 9. Color basics: choosing & using color
  • 10. Adding visual appeal: working with photos & illustrations
  • 11. The scoop on infographics: maximum information in minimum space
  • 12. Storyboarding 101: planning visual storytelling
  • 13. Multimedia components: sometimes more is more
  • 14. Designing for the web: starring on the small screen
  • 15. Fit to print: an overview of papers & printing
  • 16. Conclusion: now that you know enough to be dangerous, thanks for stopping by
  • Index.

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