From brainwave to business : how to turn your brilliant idea into a successful start-up /

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Bibliographic Details
Author / Creator:Gates, Celia R. F.
Imprint:Harlow, England ; New York : Financial Times Prentice Hall, ©2010.
Description:1 online resource (xviii, 172 pages) : illustrations
Language:English
Subject:
Format: E-Resource Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/13605600
Hidden Bibliographic Details
Varying Form of Title:How to turn your brilliant idea into a successful start-up
ISBN:9780273744078
0273744070
9780273744054
0273744054
Notes:Print version record.
Other form:Print version: Gates, Celia R.F. From brainwave to business. Harlow, England ; New York : Financial Times/Prentice Hall/Pearson, 2010 9780273744054

MARC

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505 0 |a How to generate new ideas -- What to do with a brilliant brainwave -- How to develop your brainwave further -- How to secure your intellectual property -- Publicly disclosing your brainwaves -- How to plan your business -- How to raise funds for your business -- How to get rich from your ideas -- How to put your brainwave into production -- How to generate unlimited profits from sales -- How to attract more of the "right" attention by marketing and promoting your business -- How to test, measure and continually optimise everything you do -- What to do if somebody has stolen your idea -- How to develop your brand and grow your assets -- How to manage and multiply your success. 
650 0 |a New business enterprises.  |0 http://id.loc.gov/authorities/subjects/sh85091252 
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