From brainwave to business : how to turn your brilliant idea into a successful start-up /
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| Author / Creator: | Gates, Celia R. F. |
|---|---|
| Imprint: | Harlow, England ; New York : Financial Times Prentice Hall, ©2010. |
| Description: | 1 online resource (xviii, 172 pages) : illustrations |
| Language: | English |
| Subject: | |
| Format: | E-Resource Book |
| URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/13605600 |
Table of Contents:
- How to generate new ideas
- What to do with a brilliant brainwave
- How to develop your brainwave further
- How to secure your intellectual property
- Publicly disclosing your brainwaves
- How to plan your business
- How to raise funds for your business
- How to get rich from your ideas
- How to put your brainwave into production
- How to generate unlimited profits from sales
- How to attract more of the "right" attention by marketing and promoting your business
- How to test, measure and continually optimise everything you do
- What to do if somebody has stolen your idea
- How to develop your brand and grow your assets
- How to manage and multiply your success.