The shopper economy : the new way to achieve marketplace success by turning behavior into currency /

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Bibliographic Details
Author / Creator:Crawford, Liz.
Imprint:New York : McGraw-Hill, ©2012.
Description:1 online resource
Language:English
Subject:
Format: E-Resource Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/13605631
Hidden Bibliographic Details
ISBN:9780071787185
0071787186
0071787178
9780071787178
1280583819
9781280583810
9786613613622
6613613622
Notes:Includes bibliographical references and index.
English.
Print version record.
Summary:The innovative customer reward system marketers can use to spur across-the-board business success-behavioral currency. Replacing traditional rewards systems, in which customers earn points through purchases, a "behavioral currency" program rewards people for everyday behavior, like entering a store, scanning a product, or messaging friends. A behavioral currency strategy shifts the labor of promoting products from marketing departments directly to the shopper via Shopkick, foursquare, and other loyalty programs. Crawford is Vice President of Strategy for MARS Advertising and has been named the best practitioner of shopper marketing by Hub magazine four years in a row; she has been interviewed by ABC News Tonight with Diane Sawyer, the Associated Press, US News & World Report, and ABC News.
Other form:Print version: 9786613613622
Standard no.:9786613613622

MARC

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100 1 |a Crawford, Liz.  |0 http://id.loc.gov/authorities/names/n2012002561 
245 1 4 |a The shopper economy :  |b the new way to achieve marketplace success by turning behavior into currency /  |c by Liz Crawford. 
260 |a New York :  |b McGraw-Hill,  |c ©2012. 
300 |a 1 online resource 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
588 0 |a Print version record. 
520 |a The innovative customer reward system marketers can use to spur across-the-board business success-behavioral currency. Replacing traditional rewards systems, in which customers earn points through purchases, a "behavioral currency" program rewards people for everyday behavior, like entering a store, scanning a product, or messaging friends. A behavioral currency strategy shifts the labor of promoting products from marketing departments directly to the shopper via Shopkick, foursquare, and other loyalty programs. Crawford is Vice President of Strategy for MARS Advertising and has been named the best practitioner of shopper marketing by Hub magazine four years in a row; she has been interviewed by ABC News Tonight with Diane Sawyer, the Associated Press, US News & World Report, and ABC News. 
504 |a Includes bibliographical references and index. 
546 |a English. 
505 0 |a Foundations of the shopper economy -- The shopper is the medium -- The new path to purchase -- Around the wheel -- Valuing advocacy -- Advocates and evangels -- Valuing participation -- The product as souvenir -- Loyalty -- Valuing attention -- Marketing implications for the near term -- A glimpse ahead. 
650 0 |a Consumer behavior.  |0 http://id.loc.gov/authorities/subjects/sh87006429 
650 0 |a Customer loyalty.  |0 http://id.loc.gov/authorities/subjects/sh97009091 
650 0 |a Internet marketing.  |0 http://id.loc.gov/authorities/subjects/sh95005028 
650 6 |a Consommateurs  |x Comportement. 
650 6 |a Consommateurs  |x Fidélité. 
650 6 |a Marketing sur Internet. 
650 7 |a Consumer behavior  |2 fast 
650 7 |a Customer loyalty  |2 fast 
650 7 |a Internet marketing  |2 fast 
650 7 |a Commerce.  |2 hilcc 
650 7 |a Business & Economics.  |2 hilcc 
650 7 |a Marketing & Sales.  |2 hilcc 
758 |i has work:  |a The shopper economy (Text)  |1 https://id.oclc.org/worldcat/entity/E39PCFVKf9c9Kfy4wvW7d7RD4q  |4 https://id.oclc.org/worldcat/ontology/hasWork 
776 0 8 |i Print version:  |z 9786613613622  |w (DLC) 2012000524 
856 4 0 |u https://go.oreilly.com/uchicago/library/view/-/9780071787178/?ar  |y O'Reilly 
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