Hidden Bibliographic Details
| Other authors / contributors: | Horne, Lena.
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| ISBN: | 9780857095190
0857095196
0857095196
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| Notes: | Dr. Lena Horne is an Associate Professor in the Department of Textile Sciences at the University of Manitoba, Canada and is widely regarded for her contribution to promoting education in textile sciences.
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| Summary: | Provides an overview of how products are launched, and offers practical guidance for developing new textile products successfully. This title introduces the reader to the principles of innovation and its application in textiles. An increasingly important feature across the technical textile industry is to produce textiles faster and to have more effective new product development (NPD). New product development in textiles: Innovation and production not only provides a fascinating overview of how products are launched, but is also a source of practical guidance for developing textile products successfully. Part one provides a general overview of innovation and textile product development that introduces the reader to the principles of developing and defining new products. Part two goes on to discuss a collection of international studies from across the textile industry. Chapters describe actual new product development projects, identifying the problems that were faced and what can be learnt from these projects, such as customer co-creation and methods for reducing the risk in NPD. Topics range from technical textiles and apparel to the end uses of textiles used within the automotive and packaging industries. With its distinguished editor and international team of expert contributors New product development in textiles: Innovation and production is an essential guide for academics and textile development professionals worldwide, in sectors ranging from design, production and marketing through to management.
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| Other form: | Print version: Horne, L. New Product Development In Textiles : Innovation And Production. Burlington : Elsevier Science, ©2011 9781845695385
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