Web marketing all-in-one for dummies /

Web marketing all-in-one for dummies /

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Bibliographic Details
Author / Creator:	Arnold, John Alan.
Edition:	2nd ed.
Imprint:	Hoboken, N.J. : Wiley Pub., 2012.
Description:	1 online resource (xxxiv, 898 pages) : illustrations (some color).
Language:	English
Series:	--For dummies --For dummies.
Subject:	Internet marketing. Internet advertising. Internet advertising Internet marketing
Format:	E-Resource Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/13606704

Hidden Bibliographic Details
ISBN:	9781118284766 1118284763 9781118243770 1118243773
Notes:	Includes index.
Summary:	Ready to advertise on the web, create buzz about your product, and start online conversations? This collection of minibooks has you covered!
Other form:	Print version: Web marketing all-in-one for dummies. 2nd ed. Hoboken, N.J. : John Wiley & Sons, ©2012 9781118243770

Table of Contents:

Bk. 1. Web presence
bk. 2. Search engine optimization
bk. 3. Web Analysis
bk. 4. Online advertising and pay per click
bk. 5. E-mail marketing
bk. 6. Blogging and podcasting
bk. 7. Social media marketing
bk. 8. Mobile marketing.