Social marketology : improve your social media processes and get customers to stay forever /

Social marketology : improve your social media processes and get customers to stay forever /

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Bibliographic Details
Author / Creator:Dragon, Ric.
Imprint:New York : McGraw-Hill, ©2012.
Description:1 online resource
Language:English
Subject:
Internet marketing -- Social aspects.
Social media.
Marketing -- Social aspects.
Customer relations.
Social Media
Customer relations
Marketing -- Social aspects
Social media
Format: E-Resource Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/13606834
Hidden Bibliographic Details
ISBN:9780071790505
0071790500
0071790497
9780071790499
128069842X
9781280698422
Notes:Includes bibliographical references and index.
Print version record.
Summary:Ric Dragon has more than 16 years of experience in online marketing and software development. He is cofounder of the software and web development company Oxclove Workshop, where he was instrumental in business process analysis, information architecture, and process improvement. Dragon is the cofounder and CEO of DragonSearch, where he has led social media strategy for Steuben, the Grammy Foundation, Raritan, and other organizations.
Other form:Print version: 9786613675385
Standard no.:9786613675385

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