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|a Phillips, Robbin.
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|a The passion conversation :
|b understanding, sparking, and sustaining word of mouth marketing /
|c Robbin Phillips, Greg Cordell, Geno Church and John Moore.
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|a Hoboken, New Jersey :
|b Wiley,
|c [2013]
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|a Includes index.
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|a Includes bibliographical references (pages 196-197) and index.
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|a Preface: A Note from the Authors -- Introduction -- Chapter One: Understanding Word of Mouth Marketing -- Chapter Two: Sparking Word of Mouth Marketing -- Chapter Three: Heroes: A Love Story -- Chapter Four: The Fitness Rebellion: A Love Story -- Chapter Five: The Driven Class: A Love Story -- Chapter Six: Wonderopolis: A Love Story -- Chapter Seven: Sustaining Word of Mouth Marketing -- Bibliography -- Acknowledgments -- About the Authors -- Index.
|
| 520 |
|
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|a No passion, no conversation. No conversation, no word of mouth. No word of mouth, no successful business. If you think you are in the marketing business, think again. You're in the people business, and The Passion Conversation teaches you how to get people to fall passionately and madly in love with your organization or cause. The author's mash-up of the latest in wonky academic research with practical, real-world stories shows how any business can spark and sustain word of mouth marketing.
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|a Word-of-mouth advertising.
|0 http://id.loc.gov/authorities/subjects/sh94006574
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|a Business referrals.
|0 http://id.loc.gov/authorities/subjects/sh97007573
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|a Marketing.
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|a marketing.
|2 aat
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|i has work:
|a The passion conversation (Text)
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|i Print version:
|a Phillips, Robbin.
|t Passion conversation.
|d Hoboken, New Jersey : John Wiley & Sons, Inc., [2013]
|z 9781118533338
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