DO IT! Marketing : 77 Instant-Action Ideas to Boost Sales, Maximize Profits, and Crush Your Competition /
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| Author / Creator: | Newman, David, 1964- author. |
|---|---|
| Imprint: | New York : AMACOM/American Management Association, [2013] |
| Description: | 1 online resource |
| Language: | English |
| Subject: | |
| Format: | E-Resource Book |
| URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/13610303 |
Table of Contents:
- Cover; Title Page; Copyright; Contents; Prologue: Doing Your Best is not Enough; Part One: Marketing Rocks; Introduction; 1. Stop Throwing Money into a Marketing Black Hole; 2. Determine Who, Then Why-And Your What Comes Last; Part Two: It's About Them, Really; 3. Who Are You?; 4. What Do You Want to Be KNOWN For?; 5. Who Are They?; 6. Show Up With a Bucket; 7. Hula Hoops® And Kool Aid®; 8. Avoid Blah-Blah-Blah Marketing; 9. Stop Selling Sugar; 10. Visibility + Credibility = Buyability; 11. 50 Reasons People Should Buy from You; Part Three: Learn to Speak Prospect.
- 12. Build Your Marketing Language Bank13. Seven Questions to Identify Your Best Buyers; 14. Don't Fall into the Same-O Lame-O Trap; 15. Zero In on Your Pain/Gain Factors; 16. How to Build Your Prospect Phrase Book; 17. The Only Three Problems You Can Solve; 18. You Solve People Problems; 19. You Solve Process Problems; 20. You Solve Profit Problems; 21. Control Is Priceless; 22. Your Buyers Are Lazy, Busy, and Befuddled; 23. Clarity Indicates Expertise; Part Four: Expert Positioning; 24. How to Profit from 3PR; 25. CEO Speaking ls Your Best Weapon; 26. Find Out Which Audiences Pay Off.
- 27. Be Serious28. Chasing Chum Makes You a Chump; Part Five: Dominate Social Media; 29. Create Killer Social Media Scripts; 30. Seven Rules for Your E-Mail Signature File; 31. The (Real) IDIOT's Guide to Social Media Marketing; 32. I: "I, Me, My" Syndrome; 33. D: Dumb It Down; 34. I: Information Without Invitation; 35. O: Overselling; 36. T: Talk Without Action; 37. S: Short-Term Focus; Part Six: The "S" Word; 38. Sell Like a Girl; 39. Your Sales To-Don't List; 40. You Don't Need Sales Training; Part Seven: Get Better Leads; 41. Market to People Who Are Already Listening.
- 42. Why You DON'T Want to Be in the Book43. Old Media Is Dead! Long Live Old Media!; 44. Nobody Is Going to Steal Your Idea; Part Eight: Get Better Prospects; 45. Five Reasons You're Getting Referred to Losers-And How to Fix It; 46. Build Your Referral Blurb; 47. Don't Be a Referral Jackass; 48. Work Your Network; 49. Why Your Inbound Leads Are a 911 Call; 50. Seven Stupid Ways to Blow Up Your Sales Process; 51. Five Signs That Your Prospect Is Giving You Too Much BS; 52. Your Nine-Point Client GPS; 53. How Good of a Client Will You Be?; Part Nine: Eliminate Roadblocks; 54. RBI Meets CSI.
- 55. Become the Missing Piece56. Stop Wasting Your Time Following Up; 57. Nobody Leaves Hungry; Part Ten: Your Business DNA; 58. Branding Is BS; 59. Your Name Supports Everything You Do; 60. BMW at One Dollar Over Invoice!; 61. You're Competing With Idiots-And They're Winning; 62. Diversify While Still Specializing; 63. Focus on Strategy, Not Tactics; 64. Planning Trumps Passion Every Time!; Part Eleven: Personal Success Strategies; 65. Confidence Is Sexy; 66. Charm Is NOT a Four-Letter Word; 67. Lone Wolves Starve to Death; 68. Live Out of Your Calendar Not Your Inbox.