White space is not your enemy : a beginner's guide to communicating visually through graphic, web & multimedia design /

White space is not your enemy : a beginner's guide to communicating visually through graphic, web & multimedia design /

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Bibliographic Details
Author / Creator:	Hagen, Rebecca.
Edition:	[2nd ed.].
Imprint:	New York : Focal Press, 2013.
Description:	1 online resource (xx, 288 pages) : illustrations (chiefly color), color map
Language:	English
Subject:	Graphic design (Typography) Visual communication -- Digital techniques. Commercial art. Graphic arts. Graphic arts Commercial art Graphic design (Typography) Visual communication -- Digital techniques
Format:	E-Resource Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/13610340

Hidden Bibliographic Details
Other authors / contributors:	Golombisky, Kim.
ISBN:	1299386571 9781299386570 9781136081019 1136081011 0240824148 9780240824147 9780240824147 9781136081026 113608102X 0240824431 9780240824437
Notes:	English. Print version record.
Summary:	Designing a website or brochure without an art background? Then step away from the computer and read this engaging conversational introduction to visual communications first. Written for the beginner, White Space is not Your Enemy is a practical graphic design and layout guide that introduces the concepts and practices necessary for producing effective visual communication across a variety of formats, from web to print. This illustrated full-color book covers all of the basics to help you develop your eye and produce evocative designs that work.
Other form:	Print version: 0240824148

Table of Contents:

What is design? : making visuals & type play nice in space
Step away from the computer : for research & brainstorming
I need to design this today : the works-every-time layout
Layout sins : 13 amateur errors
Mini art school : the elements, principles & theories of design
Layout : where to put visuals & type for impact
Type : what you don't know can hurt you
Color basics : choosing & using color
Adding visual appeal : working with photos & illustrations
Infographics : maximum information in minimum space
Storyboarding : planning visual storytelling
Multimedia components : sometimes more is more
Designing for the web : starring on the small screen
Fit to print : an overview of papers & printing
Conclusion : Now that you know enough to be dangerous, thanks for stopping by.