Hidden Bibliographic Details
Other authors / contributors: | Stanforth, Dixie.
American College of Sports Medicine.
Monterey Bay Video Production Co.
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Sound characteristics: | digital
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Digital file characteristics: | data file
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Notes: | Title from resource description page (viewed Nov. 18, 2013). This edition in English.
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Summary: | The Use of Personal Stories in Changing Health Behaviors: Theory to Practice reviews the relevant research, plus offers practical advice on how fitness professionals can make stories work for them and their business. The DVD explains how YouTube can be evaluated as a delivery channel. The DVD also details how to create stories, as well as throws light on how the Gatorade "Replay" project leveraged new media to deliver health messages. The DVD is designed to serve as a resource for fitness professionals who want to develop a better understanding of this fresh new approach to motivating others to participate in health-promoting behavior.
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Other form: | Print version: Use of personal stories in changing health behaviors. Monterey, CA : Healthy Learning, 2011 publisher catalog number 827008110698
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