Brilliant social media : how to start, refine and improve your social media business strategy /

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Bibliographic Details
Author / Creator:Gray, Adam (Business writer)
Imprint:Harlow, England ; New York : Pearson, 2013.
Description:1 online resource (1 volume) : illustrations
Language:English
Series:Brilliant
Brilliant.
Subject:
Format: E-Resource Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/13618599
Hidden Bibliographic Details
Varying Form of Title:How to start, refine and improve your social media business strategy
ISBN:9781292001159
1292001151
1292001135
9781292001135
9781292001142
1292001143
9781292006031
129200603X
9781299963115
1299963110
9781292001135
Notes:Print version record.
Summary:FAZED BY FACEBOOK? TONGUE-TIED BY TWITTER? LOST ON LINKEDIN? LEARN HOW TO NAVIGATE THE SOCIAL MEDIA JUNGLE, AND FIND OUT HOW TO GET YOUR BUSINESS NOTICED. Social media is easy when you know how - this practical guide shows you how to get started, then refine and improve your strategy to get real business results. Many businesses know that social media is important - but they either haven't made a start or are dabbling without a proper strategy in place. It's easy to feel overwhelmed by the task - how much of my time will it take? When will I see the benefit? What do I do to get heard? How.
Other form:Print version: Gray, Adam. Brilliant social media. Harlow, England : Pearson, 2013 9781292001135

MARC

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520 |a FAZED BY FACEBOOK? TONGUE-TIED BY TWITTER? LOST ON LINKEDIN? LEARN HOW TO NAVIGATE THE SOCIAL MEDIA JUNGLE, AND FIND OUT HOW TO GET YOUR BUSINESS NOTICED. Social media is easy when you know how - this practical guide shows you how to get started, then refine and improve your strategy to get real business results. Many businesses know that social media is important - but they either haven't made a start or are dabbling without a proper strategy in place. It's easy to feel overwhelmed by the task - how much of my time will it take? When will I see the benefit? What do I do to get heard? How. 
505 0 |a Publisher's acknowledgements About the author About the book (go on, read me) Introduction -- embracing change Chapter 1: Setting the scene -- how marketing used to work Part 1 -- Why social media works for business Chapter 2: The problem with traditional marketing Chapter 3: Why social media is the marketing of the future Chapter 4: Overarching principles that you must remember Chapter 5: Getting started Part 2 -- Choosing and using platforms Chapter 6: Selecting the right social media platforms Chapter 7: LinkedIn Chapter 8: Facebook Chapter 9: Twitter Chapter 10: Google Chapter 11: YouTube Chapter 12: The best of the rest: Flickr/Picassa/Pinterest Part 3 -- Making social media work harder Chapter 13: Tools to better manage your social media accounts Chapter 14: How to measure your success in social media Chapter 15: Refining your presence Chapter 16: Social media monitoring Chapter 17: Other things you need to know Chapter 18: Understanding and managing risks Chapter 19: How to build social media into the rest of your marketing Conclusion Glossary Index 
650 0 |a Internet marketing.  |0 http://id.loc.gov/authorities/subjects/sh95005028 
650 0 |a Online social networks  |x Economic aspects. 
650 0 |a Social media.  |0 http://id.loc.gov/authorities/subjects/sh2006007023 
650 6 |a Marketing sur Internet. 
650 6 |a Réseaux sociaux (Internet)  |x Aspect économique. 
650 6 |a Médias sociaux. 
650 7 |a social media.  |2 aat 
650 7 |a Internet marketing  |2 fast 
650 7 |a Social media  |2 fast 
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776 0 8 |i Print version:  |a Gray, Adam.  |t Brilliant social media.  |d Harlow, England : Pearson, 2013  |z 9781292001135  |w (OCoLC)839315919 
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