Brilliant social media : how to start, refine and improve your social media business strategy /

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Bibliographic Details
Author / Creator:	Gray, Adam (Business writer)
Imprint:	Harlow, England ; New York : Pearson, 2013.
Description:	1 online resource (1 volume) : illustrations
Language:	English
Series:	Brilliant Brilliant.
Subject:	Internet marketing. Online social networks -- Economic aspects. Social media. Internet marketing Social media
Format:	E-Resource Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/13618599

Hidden Bibliographic Details
Varying Form of Title:	How to start, refine and improve your social media business strategy
ISBN:	9781292001159 1292001151 1292001135 9781292001135 9781292001142 1292001143 9781292006031 129200603X 9781299963115 1299963110 9781292001135
Notes:	Print version record.
Summary:	FAZED BY FACEBOOK? TONGUE-TIED BY TWITTER? LOST ON LINKEDIN? LEARN HOW TO NAVIGATE THE SOCIAL MEDIA JUNGLE, AND FIND OUT HOW TO GET YOUR BUSINESS NOTICED. Social media is easy when you know how - this practical guide shows you how to get started, then refine and improve your strategy to get real business results. Many businesses know that social media is important - but they either haven't made a start or are dabbling without a proper strategy in place. It's easy to feel overwhelmed by the task - how much of my time will it take? When will I see the benefit? What do I do to get heard? How.
Other form:	Print version: Gray, Adam. Brilliant social media. Harlow, England : Pearson, 2013 9781292001135

Table of Contents:

Publisher's acknowledgements About the author About the book (go on, read me) Introduction
embracing change Chapter 1: Setting the scene
how marketing used to work Part 1
Why social media works for business Chapter 2: The problem with traditional marketing Chapter 3: Why social media is the marketing of the future Chapter 4: Overarching principles that you must remember Chapter 5: Getting started Part 2
Choosing and using platforms Chapter 6: Selecting the right social media platforms Chapter 7: LinkedIn Chapter 8: Facebook Chapter 9: Twitter Chapter 10: Google Chapter 11: YouTube Chapter 12: The best of the rest: Flickr/Picassa/Pinterest Part 3
Making social media work harder Chapter 13: Tools to better manage your social media accounts Chapter 14: How to measure your success in social media Chapter 15: Refining your presence Chapter 16: Social media monitoring Chapter 17: Other things you need to know Chapter 18: Understanding and managing risks Chapter 19: How to build social media into the rest of your marketing Conclusion Glossary Index

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