What great salespeople do : the science of selling through emotional connection and the power of story /

What great salespeople do : the science of selling through emotional connection and the power of story /

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Bibliographic Details
Author / Creator:	Bosworth, Michael T.
Imprint:	New York : McGraw-Hill, ©2012.
Description:	1 online resource
Language:	English
Subject:	Selling. Sales management. Marketing. Marketing Sales management Selling
Format:	E-Resource Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/13618957

Hidden Bibliographic Details
Varying Form of Title:	Science of selling through emotional connection and the power of story
Other uniform titles:	BusinessPro.
Other authors / contributors:	Zoldan, Ben.
ISBN:	9780071769747 0071769749 1283395657 9781283395656 0071769714 9780071769716
Notes:	Title from title screen. Includes index. Includes bibliographical references and index.
Summary:	This groundbreaking book offers extraordinary insight into the greatest mystery in sales: how the very best salespeople consistently and successfully influence change in others, inspiring their customers to say yes. Top-performing salespeople have always had a knack for forging connections and building relationships with buyers. Until now, this has been considered an innate talent. What Great Salespeople Do challenges some of the most widely accepted paradigms in selling in order to prove that influencing change in buyers is a skill that anyone can learn. The creator of Solution Selling and CustomerCentric Selling, Michael Bosworth, along with veteran sales executive Ben Zoldan, synthesize discoveries in neuroscience, psychology, sociology, anthropology, and other disciplines, combining it all into a field-tested framework-helping you break down barriers, build trust, forge meaningful relationships, and win more customers.
Other form:	Print version: 9786613395658
Standard no.:	9786613395658

Description
Item Description:	Title from title screen. Includes index.
Physical Description:	1 online resource
Bibliography:	Includes bibliographical references and index.
ISBN:	9780071769747 0071769749 1283395657 9781283395656 0071769714 9780071769716