How to stay ahead of SEO change /

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Bibliographic Details
Author / Creator:	Malicoat, Todd.
Imprint:	[Place of publication not identified] : FT Press, 2013.
Description:	1 online resource (1 streaming video file (1 hr., 9 min., 33 sec.))
Language:	English
Subject:	Search engines. Internet searching. Web sites -- Marketing. Internet marketing. Internet marketing. Internet searching. Search engines. Web sites -- Marketing.
Format:	E-Resource Video
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/13619122

Hidden Bibliographic Details
Varying Form of Title:	How to stay ahead of Search Engine Optimization change Title on resource description page: Search engine optimization : how to stay ahead of SEO change
Notes:	Title from title screen (viewed Feb. 5, 2014). Presenter, Todd Malicoat.
Summary:	"What's new in SEO? More than you might think. Take a look at the evolution of search and see how radically things have shifted. While many on-site best practices have remained stable, off-site optimization has changed dramatically. Learn how to catch up and then stay ahead of the curve with your search marketing strategies. In this workshop, SEO expert Todd Malicoat will cover the history and four dimensions of SEO, the eight enduring principles of SEO, the differences between Panda and Penguin updates, and how SEO is like 'The Price is Right'."--Resource description page.

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