Targeted : how technology is revolutionizing advertising and the way companies reach consumers /

Targeted : how technology is revolutionizing advertising and the way companies reach consumers /

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Bibliographic Details
Author / Creator:	Smith, Mike, 1966- author.
Imprint:	New York : AMACOM, 2015. ©2015
Description:	1 online resource (233 pages) : illustrations
Language:	English
Subject:	Internet advertising. Internet marketing. Target marketing. Internet advertising Internet marketing Target marketing
Format:	E-Resource Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/13630548

Hidden Bibliographic Details
ISBN:	9780814449011 0814449018 9780814434994 0814434991
Notes:	Includes index. Includes bibliographical references and index. Print version record.
Summary:	Far from the catchy television spots and sleek magazine spreads are the comparatively modest ads that pop up on websites and in Internet searches. But don't be fooled--online advertising is exploding. Growing at a compound annual rate near 20%, it is now the second-largest advertising channel in the United States. Part history, part guidebook, part prediction for the future, Targeted tells the story of the companies, individuals, and innovations driving this revolution. It takes readers behind the scenes--examining the growth of digital advertising, its enormous potential, and the technologies that are changing the game forever. Leading the way is real-time bidding, which offers advertisers unprecedented precision in targeting ads and measuring their effectiveness. From keyword micro-markets and ad serving systems to aggregated virtual audiences and new business models, Targeted is sweeping in scope and stripped of technical complexity. It is an essential resource for anyone interested in finding and connecting with customers in the vast and shifting Internet universe.
Other form:	Print version: Smith, Mike, 1966- Targeted : how technology is revolutionizing advertising and the way companies reach consumers. New York : AMACOM, ©2015 xiii, 208 pages 9780814434994
Publisher's no.:	MWT11647573

Description
Summary:	Nowadays, we fast-forward through commercials and we only pick up magazines at the doctor's office (and even then only if our phone's battery power is low!). But the one place of advertising we cannot avoid for longer than a few minutes is online--the vast and shifting Internet universe filled with pop-ups and our own personalized cookies. In fact, an advertising avenue that barely existed 20 years ago is now the second-largest advertising channel in the United States--and is still growing!Part history book, part guidebook, part prediction for the future, Targeted tells the story of the companies, individuals, and innovations driving this revolution. This one-of-a-kind resource takes readers behind the scenes--examining the growth of digital advertising, its enormous potential, and the technologies that are changing the game forever. Author and COO Mike Smith, a proven authority on how using real-time bidding systems with finesse can dramatically promote online advertising and branding, has provided an essential resource for anyone interested in finding and connecting with customers in the astronomically large universe we call the Internet that is only growing more aware and specialized for each of its millions of users.
Item Description:	Includes index.
Physical Description:	1 online resource (233 pages) : illustrations
Bibliography:	Includes bibliographical references and index.
ISBN:	9780814449011 0814449018 9780814434994 0814434991