The Art of SEO : Mastering Search Engine Optimization /

The Art of SEO : Mastering Search Engine Optimization /

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Bibliographic Details
Author / Creator:	Enge, Eric, author.
Edition:	Third edition.
Imprint:	Sebastopol, CA : O'Reilly Media, [2015]
Description:	1 online resource
Language:	English
Subject:	Web sites -- Design. Web site development. Web search engines. Internet marketing. Web sites -- Ratings and rankings. Program transformation (Computer programming) Internet searching. Internet marketing Internet searching Program transformation (Computer programming) Web search engines Web site development Web sites -- Design Web sites -- Ratings and rankings
Format:	E-Resource Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/13639530

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Other authors / contributors:	Spencer, Stephan M., author. Stricchiola, Jessie, author.
ISBN:	9781491903650 1491903651 9781491903643 1491903643 9781491903629 1491903627 9781491948965 1449300782 1491948965
Notes:	Includes index. Includes bibliographical references and index. Vendor-supplied metadata.
Summary:	Annotation Three acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. Complete with an array of effective tactics from basic to advanced, this third edition prepares digital marketers for 2016 with updates on SEO tools and new search engine optimization methods that have reshaped the SEO landscapeNovices will receive a thorough SEO education, while experienced SEO practitioners get an extensive reference to support ongoing engagements.Comprehend SEO s many intricacies and complexitiesExplore the underlying theory and inner workings of search enginesUnderstand the role of social media, user data, and linksDiscover tools to track results and measure successExamine the effects of Google s Panda and Penguin algorithmsConsider opportunities in mobile, local, and vertical SEOBuild a competent SEO team with defined rolesGlimpse the future of search and the SEO industryVisit the book website (http: //www.artofseobook.com) for FAQs and to post your own burning questions. You ll have access to special offers and discounts on various SEO tools and services. You can also get exclusive access to instructional videos related to the concepts in the book by sending an email to bonuses@artofseobook.com."
Other form:	Print version: Enge, Eric. Art of SEO : Mastering Search Engine Optimization. Sebastopol : O'Reilly Media, ©2015 9781491948965

Description
Summary:	Three acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. Complete with an array of effective tactics from basic to advanced, this third edition prepares digital marketers for 2016 with updates on SEO tools and new search engine optimization methods that have reshaped the SEO landscape Novices will receive a thorough SEO education, while experienced SEO practitioners get an extensive reference to support ongoing engagements. Comprehend SEO's many intricacies and complexities Explore the underlying theory and inner workings of search engines Understand the role of social media, user data, and links Discover tools to track results and measure success Examine the effects of Google's Panda and Penguin algorithms Consider opportunities in mobile, local, and vertical SEO Build a competent SEO team with defined roles Glimpse the future of search and the SEO industry Visit the book website ( http://www.artofseobook.com ) for FAQs and to post your own burning questions. You'll have access to special offers and discounts on various SEO tools and services. You can also get exclusive access to instructional videos related to the concepts in the book by sending an email to bonuses@artofseobook.com.
Item Description:	Includes index.
Physical Description:	1 online resource
Bibliography:	Includes bibliographical references and index.
ISBN:	9781491903650 1491903651 9781491903643 1491903643 9781491903629 1491903627 9781491948965 1449300782 1491948965