Hidden Bibliographic Details
| Other authors / contributors: | Spencer, Stephan M., author.
Stricchiola, Jessie, author.
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| ISBN: | 9781491903650
1491903651
9781491903643
1491903643
9781491903629
1491903627
9781491948965
1449300782
1491948965
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| Notes: | Includes index.
Includes bibliographical references and index.
Vendor-supplied metadata.
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| Summary: | Annotation Three acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. Complete with an array of effective tactics from basic to advanced, this third edition prepares digital marketers for 2016 with updates on SEO tools and new search engine optimization methods that have reshaped the SEO landscapeNovices will receive a thorough SEO education, while experienced SEO practitioners get an extensive reference to support ongoing engagements.Comprehend SEO s many intricacies and complexitiesExplore the underlying theory and inner workings of search enginesUnderstand the role of social media, user data, and linksDiscover tools to track results and measure successExamine the effects of Google s Panda and Penguin algorithmsConsider opportunities in mobile, local, and vertical SEOBuild a competent SEO team with defined rolesGlimpse the future of search and the SEO industryVisit the book website (http: //www.artofseobook.com) for FAQs and to post your own burning questions. You ll have access to special offers and discounts on various SEO tools and services. You can also get exclusive access to instructional videos related to the concepts in the book by sending an email to bonuses@artofseobook.com."
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| Other form: | Print version: Enge, Eric. Art of SEO : Mastering Search Engine Optimization. Sebastopol : O'Reilly Media, ©2015 9781491948965
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