Innovating analytics : word of mouth index--how the next generation of net promoter can increase sales and drive business results /

Saved in:

Bibliographic Details
Author / Creator:	Freed, Larry, author.
Imprint:	Hoboken, New Jersey : John Wiley & Sons, [2013] ©2013
Description:	1 online resource (1 volume) : illustrations
Language:	English
Subject:	Consumer satisfaction. Marketing research -- Statistical methods. Word-of-mouth advertising. Internet marketing. Consumer satisfaction Internet marketing Marketing research -- Statistical methods Word-of-mouth advertising
Format:	E-Resource Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/13639632

Hidden Bibliographic Details
ISBN:	9781118779484
Notes:	Includes index. Description based on online resource; title from title page (Safari, viewed August 26, 2015).

Similar Items