Innovating analytics : word of mouth index--how the next generation of net promoter can increase sales and drive business results /

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Bibliographic Details
Author / Creator:Freed, Larry, author.
Imprint:Hoboken, New Jersey : John Wiley & Sons, [2013]
©2013
Description:1 online resource (1 volume) : illustrations
Language:English
Subject:
Format: E-Resource Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/13639632
Hidden Bibliographic Details
ISBN:9781118779484
Notes:Includes index.
Description based on online resource; title from title page (Safari, viewed August 26, 2015).

MARC

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245 1 0 |a Innovating analytics :  |b word of mouth index--how the next generation of net promoter can increase sales and drive business results /  |c Larry Freed. 
264 1 |a Hoboken, New Jersey :  |b John Wiley & Sons,  |c [2013] 
264 4 |c ©2013 
300 |a 1 online resource (1 volume) :  |b illustrations 
336 |a text  |b txt  |2 rdacontent 
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588 |a Description based on online resource; title from title page (Safari, viewed August 26, 2015). 
500 |a Includes index. 
650 0 |a Consumer satisfaction.  |0 http://id.loc.gov/authorities/subjects/sh85031490 
650 0 |a Marketing research  |x Statistical methods. 
650 0 |a Word-of-mouth advertising.  |0 http://id.loc.gov/authorities/subjects/sh94006574 
650 0 |a Internet marketing.  |0 http://id.loc.gov/authorities/subjects/sh95005028 
650 6 |a Consommateurs  |x Satisfaction. 
650 6 |a Marketing  |x Recherche  |x Méthodes statistiques. 
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650 7 |a Word-of-mouth advertising  |2 fast 
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