Understanding color : an introduction for designers /

Understanding color : an introduction for designers /

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Bibliographic Details
Author / Creator:	Holtzschue, Linda, author.
Edition:	Fifth edition.
Imprint:	Hoboken : Wiley, 2017. ©2017
Description:	1 online resource
Language:	English
Subject:	Color in design. Color in design
Format:	E-Resource Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/13645537

Hidden Bibliographic Details
ISBN:	9781118920800 1118920805 9781118920794 1118920791 9781118920787 1118920783
Notes:	Includes bibliographical references and index. Print version record and CIP data provided by publisher.
Summary:	THE PERCEPTION, UNDERSTANDING, AND USES OF COLOR-EXPANDED AND REFRESHED Understanding Color is an essential resource for those needing to become proficient in color for business applications. The peerless treatment of this critical subject is beautifully illustrated with real-world examples. Designers have turned to this guide for nearly a generation for its authoritative and accessible instruction. The knowledge contained in this book sets you apart from other designers by enabling you to: Contribute more effectively to discussions on color harmony, complete with a vocabulary that enables in-depth understanding of hue, value, and saturation Apply the most-up-to-date information on digital color to your projects Address issues involved when colors must be translated from one medium to another Troubleshoot and overcome today's most common challenges of working with color Full-color images showcase real design examples and a companion website features a digital workbook for reinforcing color concepts. From theory and practical implementation to the business and marketing aspects, Understanding Color helps you gain a deep and discriminating awareness of color.
Other form:	Print version: Holtzschue, Linda. Understanding color. Fifth Edition. Hoboken : Wiley, 2017 9781118920787

Description
Summary:	THE PERCEPTION, UNDERSTANDING, AND USES OF COLOR--EXPANDED AND REFRESHED Understanding Color is an essential resource for those needing to become proficient in color for business applications. The peerless treatment of this critical subject is beautifully illustrated with real-world examples. Designers have turned to this guide for nearly a generation for its authoritative and accessible instruction. The knowledge contained in this book sets you apart from other designers by enabling you to: Contribute more effectively to discussions on color harmony, complete with a vocabulary that enables in-depth understanding of hue, value, and saturation Apply the most-up-to-date information on digital color to your projects Address issues involved when colors must be translated from one medium to another Troubleshoot and overcome today's most common challenges of working with color Full-color images showcase real design examples and a companion website features a digital workbook for reinforcing color concepts. From theory and practical implementation to the business and marketing aspects, Understanding Color helps you gain a deep and discriminating awareness of color.
Physical Description:	1 online resource
Bibliography:	Includes bibliographical references and index.
ISBN:	9781118920800 1118920805 9781118920794 1118920791 9781118920787 1118920783