Introducing SEO : your quick-start guide to effective SEO practices /

Introducing SEO : your quick-start guide to effective SEO practices /

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Bibliographic Details
Author / Creator:	Shenoy, Aravind, author.
Imprint:	[Place of publication not identified] : Apress, [2016] New York, NY : Distributed to the Book trade worldwide by Springer Science+Business Media New York ©2016
Description:	1 online resource (1 volume) : illustrations
Language:	English
Subject:	Internet marketing. Search engines. Search Engine Internet marketing Search engines
Format:	E-Resource Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/13647108

Hidden Bibliographic Details
Varying Form of Title:	Introducing search engine optimization Your quick-start guide to effective SEO practices Your quick-start guide to effective search engine optimization practices
Other authors / contributors:	Prabhu, Anirudh, author.
ISBN:	1484218531 9781484218532 9781484218532 148421854X 9781484218549
Digital file characteristics:	text file PDF
Notes:	Includes index. Online resource; title from cover (Safari, viewed September 19, 2016).
Summary:	Your easy-to-digest brief introduction to SEO (search engine optimization) - an imperative methodology used to improve the visibility of websites using different strategies and techniques. Using a calculative and practical approach, this book teaches you the techniques, practical implementations, and concepts of SEO that will enable you to get to grips with the fundamental aspects of search engine optimization. Introducing SEO jumpstarts your knowledge using an easy-to-follow approach - add it to your library today.
Other form:	1484218531
Standard no.:	10.1007/978-1-4842-1854-9.

Table of Contents:

1. Introduction to SEO
2. Search Engines
3. Ranking in SEO
4. Introducing the Google Tools Suite
5. Obstacles in SEO
6. Sitemaps
7. Keyword Research and Strategy
8. Link Building
9. Content Consideration
10. SEO Hub: Utilities and Toolkits
11. Social Media Marketing and SEO.