The crowdfunding handbook : raise money for your small business or start-up with equiting funding portals /

Ennico, a former Wall Street lawyer and expert in ecommerce, covers the ins and outs of raising small business capital using crowdfunding. He begins with an explanation of crowdfunding and traces its evolution. The 2012 Jumpstart Our Business Startups (JOBS) Act, which made it possible to crowdfund an offering of securities such as stocks or bonds, is discussed. The author's step-by-step instruction on how to take advantage of the JOBS Act is appropriately detailed with tips on choosing the right security, managing investors, determining the terms of the offering, and understanding legal responsibilities. Because it's so important for entrepreneurs to understand their responsibilities under the law and regulations, the author takes time to specifically enumerate and explain the concepts in plain English without oversimplification. Appendixes provide numerous sample forms and a list of resources for further reading. VERDICT Much more than an overview, this is a solid, nuts-and-bolts handbook that will be valuable to serious small-business entrepreneurs.-Joan Pedzich, formerly with Harris Beach PLLC, Pittsford, NY © Copyright 2016. Library Journals LLC, a wholly owned subsidiary of Media Source, Inc. No redistribution permitted.