Digital marketing for dummies /

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Bibliographic Details
Author / Creator:	Deiss, Ryan, author.
Imprint:	Hoboken, NJ : John Wiley & Sons, [2017] ©2017
Description:	1 online resource (1 volume) : illustrations.
Language:	English
Series:	For dummies --For dummies.
Subject:	Internet marketing. Internet advertising. Web site development. Internet advertising Internet marketing Web site development
Format:	E-Resource Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/13649569

Hidden Bibliographic Details
Other authors / contributors:	Henneberry, Russ, author.
ISBN:	9781119235590 9781119235651 1119235650 9781119235613 1119235618
Notes:	Includes bibliographical references. Description based on online resource; title from cover (Safari, viewed February 10, 2017).
Summary:	Written with the marketer's best interests in mind, this friendly, down-to-earth guide shows you how to use proven digital marketing strategies and tactics to expand the reach of your brand, increase audience engagement, and acquire and monetize customers. --
Other form:	Print version: Deiss, Ryan. Digital marketing for dummies. Hoboken, New Jersey : John Wiley & Sons, Inc., ©2017 approximately 330 pages --For dummies. 9781119235590

Table of Contents:

Introduction
Getting started with digital marketing. Understanding the customer journey
Choosing the right marketing campaign
Crafting winning offers
Using content to generate fans, followers, and customers. Pursuing content marketing perfection
Blogging for business
Taking stock of 57 blog post ideas
Generating website traffic. Building high-converting landing pages
Capturing traffic with search marketing
Leveraging the social web
Tapping into paid traffic
Following up with email marketing
Measuring, analyzing, and optimizing campaigns. Crunching numbers: running a data-driven business
Optimizing your campaigns for maximum ROI
The part of tens. The ten most common digital marketing mistakes
Ten trending digital marketing skills to add to your resume
Ten essential tools for digital marketing success.

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