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|a Top of mind :
|b use content to unleash your influence and engage those who matter to you /
|c John Hall.
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|a How your consumers are changing -- What consumers are looking for in brands they trust -- Building relationships by helping others -- Being transparent and likable -- Remaining consistent and boosting familiarity -- Broadcasting your message through content -- My journey -- The golden rule of communication -- Beyond the marketing department -- Populating all stages of the consumer journey through strategic distribution.
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|a Description based on print version record and CIP data provided by publisher.
|
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|a A step-by-step guide showing you how to use content to keep your brand front and center; this invaluable book will help you position yourself for success by establishing and developing content-driven relationships that keep you and your brand Top of Mind. --
|c Edited summary from book.
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|t Top of mind
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|d New York : McGraw-Hill Education, [2017]
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