Marketing to millennials for dummies /

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Bibliographic Details
Author / Creator:	Padveen, Corey, author.
Imprint:	Hoboken, NJ : John Wiley and Sons, 2017.
Description:	1 online resource.
Language:	English
Series:	For dummies --For dummies.
Subject:	Young adult consumers -- Attitudes. Generation Y -- Attitudes. Target marketing. Consumer behavior. Consumer behavior Target marketing Young adult consumers -- Attitudes
Format:	E-Resource Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/13651379

Hidden Bibliographic Details
ISBN:	9781119369028 1119369029 9781119369059 1119369053 9781119369042
Notes:	Includes bibliographical references and index. Online resource; title from PDF title page (EBSCO, viewed May 31, 2017).
Summary:	Revealing what makes this darling demographic tick, this hands-on guide shows you how to adapt to new media, understand the 'sharing economy, ' and build meaningful relationships that will keep your brand, product, or service at the forefront of the millennial mind. --
Other form:	Print version: Padveen, Corey. Marketing to millennials for dummies. Indianapolis, [Indiana] : John Wiley & Sons, Inc., ©2017 xvi, 336 pages --For dummies. 9781119369042

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