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|a DLC
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1 |
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|a Smith, Mike,
|d 1966-
|e author.
|0 http://id.loc.gov/authorities/names/n2014032813
|
| 245 |
1 |
4 |
|a The native advertising advantage :
|b build authentic content that revolutionizes digital marketing and drives revenue growth /
|c Mike Smith.
|
| 264 |
|
1 |
|a New York :
|b McGraw-Hill Education,
|c [2017]
|
| 300 |
|
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|a 1 online resource
|
| 336 |
|
|
|a text
|b txt
|2 rdacontent
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| 337 |
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|a computer
|b c
|2 rdamedia
|
| 338 |
|
|
|a online resource
|b cr
|2 rdacarrier
|
| 504 |
|
|
|a Includes bibliographical references and index.
|
| 505 |
0 |
|
|a What is native advertising? -- Native advertising: where it began, where it's going -- When is native advertising ok and when is it not ok? -- Disclosures, compliance, and legal issues -- How journalists are adapting -- A look at brands that have gone native -- Consumer reaction -- Best practices and recommendations.
|
| 588 |
0 |
|
|a Print version record and CIP data provided by publisher.
|
| 520 |
|
|
|a Gleaned from dozens of interviews with advertisers; marketers; software developers; journalists; and publishers; this book reveals why native advertising is an effective tool in any companys digital marketing strategyand how to use it to build new revenue streams. --
|c Edited summary from book.
|
| 650 |
|
0 |
|a Internet advertising.
|0 http://id.loc.gov/authorities/subjects/sh94006992
|
| 650 |
|
0 |
|a Internet marketing.
|0 http://id.loc.gov/authorities/subjects/sh95005028
|
| 650 |
|
6 |
|a Publicité sur Internet.
|
| 650 |
|
6 |
|a Marketing sur Internet.
|
| 650 |
|
7 |
|a Internet advertising
|2 fast
|
| 650 |
|
7 |
|a Internet marketing
|2 fast
|
| 650 |
|
7 |
|a Online-Marketing
|2 gnd
|0 http://d-nb.info/gnd/7706419-7
|
| 758 |
|
|
|i has work:
|a The native advertising advantage (Text)
|1 https://id.oclc.org/worldcat/entity/E39PCGgH4rYrHfrhjVYFPB4vMd
|4 https://id.oclc.org/worldcat/ontology/hasWork
|
| 776 |
0 |
8 |
|i Print version:
|a Smith, Mike, 1966-
|t Native advertising advantage.
|d New York : McGraw-Hill Education, [2017]
|z 9781259835681
|w (DLC) 2017000886
|
| 856 |
4 |
0 |
|u https://go.oreilly.com/uchicago/library/view/-/9781259835698/?ar
|y O'Reilly
|
| 929 |
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|a oclccm
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| 928 |
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|t Library of Congress classification
|a HF6146.I58
|l Online
|c UC-FullText
|u https://go.oreilly.com/uchicago/library/view/-/9781259835698/?ar
|z O'Reilly
|g ebooks
|i 13795269
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